# Eddie Shleyner

> Eddie Shleyner is a conversion copywriter and the founder of VeryGoodCopy, a newsletter of short 'micro-lessons' on writing, persuasion, and creativity read by millions of people a year. A former Copy Chief at the software-review company G2, he turned a private Google Doc of notes-to-self into one of the most-followed copywriting brands on the internet, a HackerNoon 'Email Newsletter of the Year,' and a 2024 book collecting 207 of his lessons. He works and lives in Chicago.

- **Role:** Founder at VeryGoodCopy
- **Organizations:** VeryGoodCopy, G2 (formerly), Animalz (formerly), Brandless (formerly), CareerBuilder (formerly)
- **Known for:** Founded VeryGoodCopy, a newsletter read by millions of people a year, Grew the newsletter past 95,000 subscribers and a LinkedIn following over 110,000, Won HackerNoon's 'Email Newsletter of the Year' (2022)

## Career timeline

- **2014** — Hired as a copywriter and begins keeping a private Google Doc of lessons; registers VeryGoodCopy.com
- **2015-2016** — Begins guest posting on the HubSpot blog after pitching an editor at the Inbound conference
- **2017** — Starts publishing micro-lessons consistently on VeryGoodCopy
- **2017-2020** — Serves about three years as Copy Chief at G2; named 'Marketing MVP of the Year'
- **2020** — Leaves his full-time job in November to work on VeryGoodCopy full time
- **2022** — VeryGoodCopy wins HackerNoon's 'Email Newsletter of the Year'; named LinkedIn 'Top Voice' in Marketing & Advertising
- **2023** — Launches the 'Transformational Landing Pages' course
- **2024** — Publishes the book 'Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter'

## Achievements

- Founded VeryGoodCopy, a newsletter read by millions of people a year
- Grew the newsletter past 95,000 subscribers and a LinkedIn following over 110,000
- Won HackerNoon's 'Email Newsletter of the Year' (2022)
- Named a LinkedIn 'Top Voice' in Marketing & Advertising (2022)
- Named 'Marketing MVP of the Year' as Copy Chief at G2
- Published the bestselling book 'Very Good Copy: 207 Micro-Lessons' (2024)

## Latest updates

- **2024-08** — Published 'Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter'
- **2022** — VeryGoodCopy named HackerNoon 'Email Newsletter of the Year'; Eddie named LinkedIn 'Top Voice'

## Links

- Website: https://www.verygoodcopy.com
- LinkedIn: https://www.linkedin.com/in/eshleyner
- Twitter/X: https://twitter.com/VeryGoodCopy
- Instagram: https://www.instagram.com/verygoodcopy/

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Profile page: https://yespress.io/eddie-shleyner
Published by YesPress — https://yespress.io
Last updated: 2026-06-03