# Eddie Maalouf

> Eddie Maalouf is the founder and CEO of BAD Marketing, formerly 4Media Marketing, and a business operator and podcast host. His early marketing work included his family’s Tiny Towne business in Norcross, Georgia. He later helped acquire Scoville Hot Chicken and is a co-founder of RemotelyX, which connects Lebanese professionals with international employers. His public work focuses on advertising, sales, building teams and the economics of business growth.

- **Role:** Founder & CEO at BAD Marketing
- **Organizations:** BAD Marketing (formerly 4Media Marketing), Scoville Hot Chicken, RemotelyX
- **Education:** The University of Georgia
- **Known for:** Built 4Media Marketing, later rebranded BAD Marketing., Reported approximately 200 agency employees on Perpetual Traffic in November 2024., Participated in the 2023 acquisition of Scoville Hot Chicken and is identified as its CEO.

## Career timeline

- **2011-2015** — Attended the University of Georgia; describes studying marketing on LinkedIn.
- **During university** — Developed a 50-page business plan for the family’s Tiny Towne venture in Norcross, according to his 2021 interview.
- **2017** — Identifies this as a period of seeking his first agency clients in a September 2026 retrospective.
- **2021** — Interviewed as the founder of 4Media Marketing by Voyage ATL.
- **2023** — Joined Lijo Ooroth and Jerin Xavier in acquiring Scoville Hot Chicken, according to the brand’s history.
- **2023** — BAD Marketing’s podcast descriptions document the rebrand from 4Media.
- **2024** — Discussed local-business, ecommerce and information-product agency divisions on Perpetual Traffic.
- **2025** — Publicly associated with RemotelyX as a co-founder.
- **2026** — Scoville identifies Maalouf as CEO; he announces his move to Miami in a September LinkedIn post.

## Achievements

- Built 4Media Marketing, later rebranded BAD Marketing.
- Reported approximately 200 agency employees on Perpetual Traffic in November 2024.
- Participated in the 2023 acquisition of Scoville Hot Chicken and is identified as its CEO.
- Co-founded RemotelyX alongside Kinan Jomaa, Jad Jomaa and Andre Haykal Jr.
- Hosts the BAD Marketing Podcast.

## Latest updates

- **2026-09** — Said he had moved to Miami and described an agency with more than 200 employees in a personal LinkedIn retrospective.
- **2026-09** — Published a sales-team apology, saying clearer leadership and objectives helped the same team launch two offers.
- **2026-09** — Appeared on the School of Hard Knocks Podcast, discussing agency economics, Scoville and personal branding.

## Links

- Website: https://www.badmarketing.com/
- LinkedIn: https://www.linkedin.com/in/eddie-maalouf
- Twitter/X: https://x.com/imakeBADads
- YouTube: https://www.youtube.com/@eddiemaalouf
- Instagram: https://www.instagram.com/eddiemaalouf/
- TikTok: https://www.tiktok.com/@eddiemaalouf

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Profile page: https://yespress.io/eddie-maalouf
Published by YesPress — https://yespress.io
Last updated: 2026-10-16