# EdConnective

> EdConnective is a Richmond, Virginia edtech company that delivers virtual-first, one-to-one instructional coaching for teachers, coaches, and school leaders. Founded by Will Morris, it records classroom instruction, has expert coaches analyze the footage, and returns bite-sized, actionable video feedback within about 48 hours - turning district priorities into everyday classroom practice. The company reports roughly 35-40% gains in student engagement, rigor, and content mastery, and pairs its coaching with interactive workshops and PLC facilitation for educator teams.

- **Founded:** 2013
- **Headquarters:** Richmond, Virginia, United States
- **Founders:** Will Morris (Founder & CEO)
- **Team size:** ~71 employees
- **Products:** EdConnective Teach, EdConnective Coach, EdConnective Lead, EdConnective Learn, EdConnective Team
- **Notable:** Received over 10,000 coaching applications for approximately 200 positions., Reports approximately 95% teacher implementation rate on coaching feedback., Reports roughly 35-40% improvements in student engagement, rigor, and content mastery.

## Products & services

- **EdConnective Teach** — One-to-one virtual instructional coaching for classroom teachers, built around recorded lessons and video feedback delivered within roughly 48 hours.
- **EdConnective Coach** — One-to-one coaching for instructional coaches - support for the people responsible for developing other teachers.
- **EdConnective Lead** — One-to-one coaching for school and district leaders to strengthen instructional leadership.
- **EdConnective Learn** — Interactive, virtual workshops for educators, including custom workshop development.
- **EdConnective Team** — Virtual professional learning community (PLC) facilitation for educator teams.
- **Summer Leadership Academy** — A leadership development program to help school leaders prepare for the upcoming school year.

## Achievements

- Received over 10,000 coaching applications for approximately 200 positions.
- Reports approximately 95% teacher implementation rate on coaching feedback.
- Reports roughly 35-40% improvements in student engagement, rigor, and content mastery.
- Selected for accelerators including Lighthouse Labs, Village Capital, and Wharton's Venture Initiation Program.
- Won the Startup Arlington Competition.
- Featured in outlets including The Hechinger Report and TNTP for pioneering virtual teacher coaching.

## Latest updates

- **2019-09** — Closed a $1.1M seed round, bringing total funding to about $2.73M.
- **2020-04** — Virtual-first coaching model drew attention as schools shifted online during the pandemic (covered by The Hechinger Report and TNTP).

## Links

- Website: https://edconnective.com
- LinkedIn: http://www.linkedin.com/company/edconnective
- Twitter/X: https://twitter.com/edconnective
- Facebook: https://facebook.com/edconnective-514913252227239

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Profile page: https://yespress.io/edconnective
Published by YesPress — https://yespress.io
Last updated: 2026-08-06