# Ed Stevens

> Ed Stevens is the founder and CEO of Scoot, a Dallas-based platform that positions itself as an AI sales environment where buyers, sellers, and live AI agents meet in real time. A serial entrepreneur with more than 25 years in retail and software, he previously founded and led the ecommerce fulfillment company Shopatron (acquired by Vista Equity Partners in 2015) and served as COO of Kibo Commerce. Scoot began life as Preciate, an appreciation and relationship platform, before rebranding and raising a $12M Series A in early 2023. Stevens is also an author, board member, and investor.

- **Role:** Founder and CEO at Scoot
- **Organizations:** Scoot, Preciate, Shopatron, Kibo Commerce, DemandQ, CelluComp, NORVEL, Ltd.
- **From:** Ohio, United States
- **Nationality:** American
- **Education:** B.A. in Russian Literature, Stanford University, Attended, United States Naval Academy
- **Known for:** Founded and scaled five companies across retail technology and software., Built Shopatron into an omnichannel platform used by more than 1,000 brands, with a patented approach to order management and fulfillment., Led Shopatron to acquisition by Vista Equity Partners in 2015.

## Career timeline

- **1998** — At his company Norvel, a model-engine and hobby manufacturer/distributor, launches one of the hobby industry's first online stores, sparking his interest in bridging online and offline retail.
- **2000** — Starts Shopatron, an ecommerce order management and retailer-fulfillment platform.
- **2001** — Launches Shopatron, pioneering an omnichannel model that lets manufacturers sell online while local retailers fulfill orders.
- **2013** — Publishes his book 'Allied to Win: How I Launched and Led a Leading eCommerce Company.'
- **2015** — Shopatron is acquired by Vista Equity Partners; the business becomes part of Kibo Commerce, where Stevens serves as COO.
- **2017** — Founds Preciate, a platform focused on building authentic relationships through appreciation and virtual gatherings.
- **2023** — Rebrands Preciate to Scoot and raises a $12M Series A led by Woodland Capital.
- **2026** — Repositions Scoot as an AI sales environment; partners with LIFT Consulting to deliver live, in-meeting AI sales coaching.

## Achievements

- Founded and scaled five companies across retail technology and software.
- Built Shopatron into an omnichannel platform used by more than 1,000 brands, with a patented approach to order management and fulfillment.
- Led Shopatron to acquisition by Vista Equity Partners in 2015.
- Raised a $12M Series A for Scoot in early 2023, during a difficult tech funding market.
- Author of 'Allied to Win,' a book on launching and leading an ecommerce company.
- Serves as investor and Executive Chairman at DemandQ and as a board member at CelluComp.

## Latest updates

- **2026-04** — Scoot partnered with LIFT Consulting to bring real-time, in-meeting AI sales coaching to revenue teams through Scoot's Live Advisor.
- **2023-02** — Preciate rebranded to Scoot and closed a $12M Series A led by Woodland Capital.

## Links

- Website: https://scoot.app
- LinkedIn: http://www.linkedin.com/in/edwardstevens
- Twitter/X: https://x.com/eastevens

---

Profile page: https://yespress.io/ed-stevens
Published by YesPress — https://yespress.io
Last updated: 2026-07-17