# Edward L. Shackelford

> Edward L. (Ed) Shackelford is the founder publicly listed as CEO of The Assurance Group and a managing partner at Integrity. After working in North Carolina textiles, he started Piedmont Brokerage in a garage in 1988; the business adopted The Assurance Group name in 1999. His wife Beverly founded the affiliated Leads2Success operation, later led by their twin daughters. Integrity acquired both businesses in October 2020.

- **Role:** Founder & CEO at The Assurance Group; Managing Partner at Integrity
- **Organizations:** The Assurance Group, Integrity Marketing Group, Piedmont Brokerage
- **Known for:** Founded the business that became The Assurance Group in 1988., Built a national insurance distribution operation; the October 2020 announcement described 30 regional offices, 600 career agents and 5,000 brokerage agents., Became an Integrity managing partner in connection with its October 2020 acquisition of TAG and Leads2Success.

## Career timeline

- **High school** — Worked second shift as a textile fixer; his grandfather Ray Stafford was a head fixer.
- **1988** — Started Piedmont Brokerage in his garage after earning a North Carolina insurance license; retained a third-shift textile job while beginning insurance sales.
- **1999** — Piedmont Brokerage adopted The Assurance Group name.
- **2001** — The company established its Archdale home office in June.
- **2004** — His wife Beverly founded Leads2Success to support the agency’s sales professionals.
- **2012** — TAG began developing its career-agent division.
- **2020-10** — Integrity acquired TAG and Leads2Success; Ed and Beverly became managing partners.

## Achievements

- Founded the business that became The Assurance Group in 1988.
- Built a national insurance distribution operation; the October 2020 announcement described 30 regional offices, 600 career agents and 5,000 brokerage agents.
- Became an Integrity managing partner in connection with its October 2020 acquisition of TAG and Leads2Success.

## Latest updates

- **2020-10** — On October 7, Integrity announced the acquisition of TAG and Leads2Success and managing partner roles for Ed and Beverly Shackelford.
- **2020-10** — Appeared with Beverly Shackelford and Curt Klein in Integrity’s October 15 Inspire podcast episode, Family First and Always.

## Links

- Website: https://edshackelford.me/
- LinkedIn: https://www.linkedin.com/in/ed-shackelford-9886718b
- YouTube: https://www.youtube.com/channel/UCD4Zc6dzlFMmbWDn5xXnt9Q
- Facebook: https://www.facebook.com/edward.shackelford.3

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Profile page: https://yespress.io/ed-shackelford
Published by YesPress — https://yespress.io
Last updated: 2026-10-23