# Ed Cyster

> Ed Cyster founded the London broadcast PR business 4mediarelations in 2008 and built 4media group into a communications group operating across the United States and United Kingdom. In May 2026 he handed the CEO role to Melissa Elsner to focus on mergers, acquisitions and strategic growth. He is also an aerobatic pilot and flying instructor who coached Idris Elba for Discovery’s No Limits.

- **Role:** Founder and head of mergers and acquisitions at 4media group
- **Organizations:** 4media group, 4mediarelations, British Unlimited Aerobatic Team
- **Education:** Rannoch School, University of Chichester
- **Known for:** Founded 4mediarelations in 2008 and built 4media group across the U.K. and U.S., 2011 Royal Air Squadron Trophy recipient., Named to the 2020 Northwest Arkansas Business Journal Forty Under 40 class.

## Career timeline

- **2008** — Founded 4mediarelations in London.
- **2011** — Awarded the Royal Air Squadron Trophy, according to British Aerobatics.
- **2015** — Coached Idris Elba in aerobatics for Discovery’s Idris Elba: No Limits.
- **2016** — Expanded the business into the United States, with a base in Bentonville.
- **2020** — Led the acquisition of News Generation; named to Northwest Arkansas Business Journal’s Forty Under 40 class.
- **2022** — 4media group made its first Inc. 5000 appearance.
- **2025-10** — 4media group completed the acquisition of Family Features.
- **2026-05** — Transitioned from Global CEO to focus on M&A and strategic growth; Melissa Elsner became CEO.
- **2026-06** — Identified as head of mergers and acquisitions in the CauseWay Agency acquisition announcement.

## Achievements

- Founded 4mediarelations in 2008 and built 4media group across the U.K. and U.S.
- 2011 Royal Air Squadron Trophy recipient.
- Named to the 2020 Northwest Arkansas Business Journal Forty Under 40 class.
- Led 4media group during its first Inc. 5000 listing in 2022.

## Latest updates

- **2026-06** — 4media acquired The CauseWay Agency; CEO Melissa Elsner credited Cyster’s work in identifying acquisition opportunities.
- **2026-05** — Stepped down as Global CEO in a planned succession and retained the founder role with a focus on M&A and strategic growth.
- **2026-02** — Discussed credible human-created content and AI discovery as Family Features was rebranded Feature Impact.

## Links

- Website: https://www.4media-group.com/people/ed-cyster/
- LinkedIn: https://www.linkedin.com/in/edwardcyster
- Twitter/X: https://twitter.com/Edward_Cyster

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Profile page: https://yespress.io/ed-cyster
Published by YesPress — https://yespress.io
Last updated: 2026-10-22