# Echo Liu

> Echo Liu is the Sydney-based founder and CEO of Hello Molly, the online womenswear business launched in 2012. Her approach combines occasion wear, social-media-led customer discovery and international retail operations.

- **Role:** Founder & CEO at Hello Molly
- **Organizations:** Hello Molly
- **Education:** Double major in international business and strategic public relations; award title unverified, University of Sydney
- **Known for:** Built Hello Molly into an international occasion-wear business., Hello Molly placed 29th on the 2018 Smart50 list.

## Career timeline

- **2012** — Launched Hello Molly from a shared apartment in Waterloo, Sydney.
- **2014** — Hello Molly began focusing on the US market and opened a small Los Angeles office.
- **2017** — Hello Molly introduced an in-house design team and launched Dear Emilia occasionwear.
- **2018** — Hello Molly ranked 29th in the Smart50, with reported revenue of A$22.5 million.
- **2021** — Hello Molly reached A$100 million revenue, as reported in a 2022 founder interview.
- **2023** — The company opened its first US warehouse in January.

## Achievements

- Built Hello Molly into an international occasion-wear business.
- Hello Molly placed 29th on the 2018 Smart50 list.

## Latest updates

- **2026-03** — A Starshipit case study on Hello Molly described automated dispatch and a 15-20% reduction in dispatch headcount while maintaining output; the account features company operations leaders, not a new personal statement from Liu.
- **2023-01** — Hello Molly’s official timeline records the opening of its first US warehouse in Southern California.

## Links

- Website: https://www.hellomolly.com
- LinkedIn: https://au.linkedin.com/in/echo-liu-08a8a2bb

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Profile page: https://yespress.io/echo-liu
Published by YesPress — https://yespress.io
Last updated: 2026-10-15