# Echo-Factory

> Echo-Factory is an independent, full-service advertising and marketing agency in Pasadena that combines research, brand strategy, creative production and paid, earned and owned media. Founded by former advertising photographer Mike Schaffer, the roughly 23-person firm is unusually concentrated in difficult-to-explain, long-sales-cycle categories including aerospace, manufacturing, healthcare, cleantech, M&A and civic development.

- **Founded:** 2007
- **Headquarters:** Pasadena, United States
- **Founders:** Mike Schaffer (Founder and CEO)
- **Team size:** 23 employees listed on LinkedIn; the company describes a core team of about 20 plus recurring specialists
- **Products:** Strategy, Creative, Media, Generative Search Optimization
- **Notable:** Reports helping clients through 31 merger and acquisition events., Produced a Jet Parts Engineering campaign with a 95%+ relative awareness lift, 14.2 million impressions, 144,000+ clicks and 49,000+ engaged users., Delivered a Proponent ProCart campaign reporting 20.36x average return on ad spend, 308 completed orders from existing customers and 29 new customer signups.

## Products & services

- **Strategy** — Growth planning, customer and market research, competitive analysis, media planning and public-relations strategy.
- **Creative** — Brand identity, messaging, websites, user journeys, content, photography, animation, video, 3D rendering and experiential work.
- **Media** — Paid search, display and programmatic advertising, PR, integrated campaigns, email automation, SEO, traditional media buying and social management.
- **Generative Search Optimization** — A current service focused on brand visibility in AI-assisted and generative search experiences.

## Achievements

- Reports helping clients through 31 merger and acquisition events.
- Produced a Jet Parts Engineering campaign with a 95%+ relative awareness lift, 14.2 million impressions, 144,000+ clicks and 49,000+ engaged users.
- Delivered a Proponent ProCart campaign reporting 20.36x average return on ad spend, 308 completed orders from existing customers and 29 new customer signups.
- Generated 106 pieces of coverage, an estimated 2.04 million online views and 4,480 social shares for Resilience.
- Raised Motiv Space Systems' measured brand awareness 128% year over year; a later Mars landing PR push delivered 800,000 coverage views across 45 pieces of content.
- Expanded MCHC Health Centers' average monthly unique reach from 19,000 to roughly 80,000 and tripled qualified clicks to recruitment postings.
- The Pasadena deep-tech test campaign generated more than 3.2 million impressions and a 33.9% absolute perception lift on the best-performing creative with an approximately $30,000 media budget.

## Latest updates

- **2026-04** — Pasadena city staff recommended increasing Echo Factory contract No. 32968 by $98,000, bringing the proposed not-to-exceed total to $348,000 for marketing, branding and PR services.
- **2026** — The agency added or promoted generative search optimization and government marketing among its current service and expertise pages.
- **2025-03** — The 'City of Futures, Not Fads' deep-tech campaign reported more than one million early views; the agency later reported 3.2 million impressions for its test rollout.
- **2025** — Newer case studies highlighted measurable work for Jet Parts Engineering, MCHC Health Centers, DKA Aerospace, Alkegen and a five-company plastics merger.

## Links

- Website: https://echo-factory.com/
- LinkedIn: https://www.linkedin.com/company/echo-factory
- Twitter/X: https://twitter.com/echofactory
- Instagram: https://www.instagram.com/echofactory/
- Facebook: https://www.facebook.com/echofactory/

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Profile page: https://yespress.io/echo-factory
Published by YesPress — https://yespress.io
Last updated: 2026-09-15