# Echelon

> Echelon designs and sells connected cardio and strength equipment for homes and commercial facilities, alongside subscription workout content and gym software. Its commercial business serves gyms, hotels, corporate facilities and other shared fitness spaces; Elevate by Echelon supplies branded fitness streaming, while Workout Builder AI creates personalized training and recovery programs.

- **Founded:** 2017
- **Headquarters:** Chattanooga, United States
- **Founders:** Lou Lentine (Founder and CEO)
- **Products:** Connect bikes, Stride treadmills, Connected rowers, Strength+, Echelon Premier and FitPass
- **Notable:** Completed a $65 million financing in December 2020., Acquired FORTË and announced its Elevate rebrand in July 2025., Announced a US strength-equipment partnership with Primal in March 2026.

## Products & services

- **Connect bikes** — Connected indoor cycling equipment, including the commercial EX-Pro with a rotating 24-inch display.
- **Stride treadmills** — Home and commercial connected treadmills.
- **Connected rowers** — Home and commercial rowing equipment paired with Echelon content.
- **Strength+** — Freestanding digital-resistance strength system that folds into a mirror.
- **Echelon Premier and FitPass** — Premier covers equipment and off-equipment classes; FitPass covers off-equipment classes.
- **Elevate by Echelon** — Former FORTË platform for branded live and on-demand fitness streaming.
- **Workout Builder AI** — Adaptive seven-day training and recovery programming; consumer app and enterprise white-label or SDK deployment.
- **Commercial recovery and Pilates equipment** — Catalog includes recovery products, saunas, cold plunges and a Pilates reformer.

## Achievements

- Completed a $65 million financing in December 2020.
- Acquired FORTË and announced its Elevate rebrand in July 2025.
- Announced a US strength-equipment partnership with Primal in March 2026.
- Launched Workout Builder AI in August 2026.

## Latest updates

- **2026-03** — Announced US partnership with Primal at the HFA Show.
- **2026-08** — Announced Workout Builder AI, including adaptive seven-day plans and enterprise deployment options.

## Links

- Website: https://echeloncommercial.com/
- LinkedIn: https://www.linkedin.com/company/echelonfit/
- Twitter/X: https://twitter.com/Echelon_Fit
- YouTube: https://www.youtube.com/channel/UCM472fZV9xRgR0hyhy786Mg
- Instagram: https://www.instagram.com/echelon.fit/
- Facebook: https://www.facebook.com/Echelon.Fit/

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Profile page: https://yespress.io/echelon
Published by YesPress — https://yespress.io
Last updated: 2026-10-01