# Ecentria

> Ecentria is the privately held Northbrook, Illinois company behind OpticsPlanet, CampSaver, Dvor, USIQ, OPMOD and TRYBE. Its real product is a proprietary eBusiness Platform that joins specialist retail content, merchandising, dynamic pricing, forecasting and robotic fulfillment, letting several consumer and institutional storefronts share one operating engine while keeping distinct audiences and brands.

- **Founded:** 2000
- **Headquarters:** Northbrook, United States
- **Founders:** Mark Levitin (Co-founder and CEO), Pavel Shvartsman (Co-founder and President)
- **Team size:** 501-1,000 employees listed as the company-size band on LinkedIn; public profile counts are lower and fluctuate
- **Products:** OpticsPlanet, Ecentria eBusiness Platform, Dvor, OPMOD, CampSaver
- **Notable:** Built OpticsPlanet from a 2000 launch into a large specialist online gear destination., Reports serving more than 7 million customers across its portfolio., Supports a catalog of more than 1 million products and thousands of brands.

## Products & services

- **OpticsPlanet** — Flagship direct-to-consumer retailer for optics, hunting, shooting, outdoor, public-safety and technical gear.
- **Ecentria eBusiness Platform** — Proprietary CORE technology and operating system integrating catalog hosting, dynamic pricing, merchandising, marketing, supply chain, fulfillment and customer retention.
- **Dvor** — Members-only flash-sale destination for discounted premium gear.
- **OPMOD** — Collaborative and exclusive gear products developed with established manufacturers.
- **CampSaver** — Outdoor-specialist retailer for camping, climbing, running, paddling, winter sports, apparel and equipment.
- **Ecentria DC** — A 300,000-square-foot Aurora, Illinois distribution operation using picking robots, conveyor systems and integrated fulfillment workflows.
- **USIQ** — Procurement channel connecting military, government and institutional buyers with curated equipment.
- **TRYBE** — Ecentria-developed private-label technical gear sold through its retail ecosystem.

## Achievements

- Built OpticsPlanet from a 2000 launch into a large specialist online gear destination.
- Reports serving more than 7 million customers across its portfolio.
- Supports a catalog of more than 1 million products and thousands of brands.
- Built a proprietary platform supported by more than 100 engineers across multiple time zones.
- Integrated robotic picking and conveyor systems into a 300,000-square-foot Aurora distribution center.
- OpticsPlanet was recognized for 12 consecutive years as a top-200 US e-retailer by Internet Retailer through 2019.
- Earned workplace recognition cited by the company, including Chicago Tribune Top Workplaces in 2018 and 2019 and Best and Brightest recognition through 2021.

## Latest updates

- **2026-04** — American Holoptics acquired Armasight from Ecentria; CEO Mark Levitin said Ecentria had spent five years relaunching and rebuilding the brand.
- **2025-09** — Northbrook public records described Ecentria as temporarily retaining roughly 17,000 square feet at 3150 Commercial Avenue while transitioning operations to other facilities.
- **2022-01** — Armasight formally relaunched under Ecentria ownership at SHOT Show 2022 after Ecentria acquired its brand and intellectual property in 2020.

## Links

- Website: https://ecentria.com
- LinkedIn: https://www.linkedin.com/company/ecentria

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Profile page: https://yespress.io/ecentria
Published by YesPress — https://yespress.io
Last updated: 2026-08-15