# EasyUni

> EasyUni is a Kuala Lumpur-based education technology company that runs a network of free university search, comparison and application websites for students across Southeast Asia, South Asia and the Middle East, and sells the resulting attention back to universities as premium listings, qualified leads, bespoke digital marketing and virtual-event software. Incorporated in 2008 and launched publicly in December 2010 after co-founder Edwin Tay watched his niece struggle to compare colleges in any systematic way, the company has grown into a multi-country portal group - eleven regional sites at last count - with counsellors who walk applicants through admissions, visas and travel at no cost to the student. Universities pay; students do not. Backed by Teak Capital (Series A, 2013) and the Axiata Digital Innovation Fund (Series B, 2015), EasyUni also builds Fairwiz, a cloud platform for virtual open days and education fairs that started development in November 2019 and landed just as campus visits stopped being possible.

- **Founded:** 2008
- **Headquarters:** Petaling Jaya, Selangor (Greater Kuala Lumpur), Malaysia
- **Founders:** Edwin Tay (Co-founder and CEO), Nurbek Jusupov (Co-founder; Chief Technology Officer, later Chief Executive Officer), Sivapalan Vivekarajah (Co-founder)
- **Team size:** Approximately 27-28 employees (LinkedIn band: 11-50)
- **Products:** EasyUni portal network, Free counselling and application support, Premium listings and lead generation, Bespoke digital marketing services, Fairwiz
- **Notable:** Special Jury Award at Cradle Fund's 10-year celebration, Kuala Lumpur, 2 November 2013, for using technology to widen student access to education information., Reported over 1 million students using the platform by late 2013, and roughly 3 million by 2015., Claimed US$130 million in business generated for partner institutions as of December 2015.

## Products & services

- **EasyUni portal network** — A group of country-specific university and course search sites (Malaysia, Singapore, India, Philippines, Sri Lanka, Indonesia, Brunei, Vietnam, Mauritius, Middle East and the global .com), where students search, compare and shortlist Pre-U, diploma, bachelor's and postgraduate programmes by field, fee, intake and duration. Free to students.
- **Free counselling and application support** — Human advisors who match students to eligible programmes and walk them through applications, offers, visas and travel logistics, reachable by web form and WhatsApp. Funded by partner institutions, not by students.
- **Premium listings and lead generation** — The core B2B product: universities and colleges pay for enhanced profiles, prominent placement and verified, intent-qualified student leads sourced from EasyUni's regional audiences.
- **Bespoke digital marketing services** — Campaign work for institutions - PPC, social, content and audience targeting aimed specifically at prospective students in Asia and the Middle East.
- **Fairwiz** — A cloud/SaaS platform for hosting virtual open days, info days, education fairs, orientations and career fairs. Organisers drag and drop to build virtual halls with 3D booths, capture attendee registrations, chat with visitors and pull real-time analytics; events can run on the institution's own domain. Development began November 2019.
- **Event and fair management** — Physical and hybrid education fair services plus social media marketing for institutions recruiting Asian students.

## Achievements

- Special Jury Award at Cradle Fund's 10-year celebration, Kuala Lumpur, 2 November 2013, for using technology to widen student access to education information.
- Reported over 1 million students using the platform by late 2013, and roughly 3 million by 2015.
- Claimed US$130 million in business generated for partner institutions as of December 2015.
- Scaled to a network of eleven country and regional websites reaching visitors from 100+ countries.
- Held top-ranked education search positions in Malaysia, Indonesia, Brunei, Mauritius, Sri Lanka and Singapore as of 2013.
- Raised institutional venture funding twice (Teak Capital 2013, Axiata Digital Innovation Fund 2015) and holds MSC Malaysia status.
- Launched Fairwiz, a homegrown Malaysian virtual event SaaS product, built out of the core portal business.
- Featured across Bloomberg TV Malaysia, BFM, The PIE News, Tech in Asia, e27, DealStreetAsia, New Straits Times and Vulcan Post.

## Latest updates

- **2025-11** — EasyUni's Malaysian institution pages continue to carry partner news, including Sunway University's placement as the top private university in the AppliedHE Private University Ranking ASEAN 2025 and SEGi University's Southeast Asia ranking.
- **2025-01** — Published its 2025 Study in Malaysia guide for international students across the regional site network, positioning Malaysia on cost, quality and cultural diversity.
- **2024-01** — Operating a network of eleven regional websites with 100+ Malaysian partner institutions and 1,000+ listed courses, offering free advisory via web and WhatsApp.
- **2020-01** — Launched Fairwiz, a cloud platform for virtual open days and education fairs, after starting development in November 2019.
- **2017-03** — Featured in New Straits Times under "Bringing in more quality international students", on Malaysia's international recruitment push.

## Links

- Website: https://easyuni.com
- LinkedIn: http://www.linkedin.com/company/easyuni
- Twitter/X: https://twitter.com/easyuni
- Instagram: https://www.instagram.com/easyuni/
- Facebook: https://facebook.com/easyuni

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Profile page: https://yespress.io/easyuni-digital-marketing-for-universities
Published by YesPress — https://yespress.io
Last updated: 2026-07-29