# Easyrewardz Software Services

> Easyrewardz Software Services is a Gurugram-based enterprise software company that combines customer data, loyalty, marketing, service and conversational commerce in a cloud CRM suite. Its Zence products help retailers, banks, healthcare providers and other consumer-facing businesses unify customer records, personalize campaigns, run rewards programs, collect feedback, resolve tickets and turn fragmented interactions into a measurable customer journey.

- **Founded:** 2011
- **Headquarters:** Gurugram, India
- **Founders:** Soumya Chatterjee (Co-Founder & CEO), Angad Singh (Co-Founder & CFO), Sapan Kadakia (Co-Founder & Director), Tejas Kadakia (Co-Founder & Director)
- **Team size:** Approximately 290 employees in the provided dataset; LinkedIn lists 201-500 employees and displayed 328 employee profiles when checked.
- **Products:** Zence 360 / Customer Data Platform, Zence Loyalty, Zence Marketing, Zence Sales, Zence Analytics
- **Notable:** The current website reports 80+ brands serviced, 7,200+ stores powered, 80 million+ customers engaged and 200 million+ transactions processed., Zence CRM won Best Technology Startup - CRM at the 2nd eLets Startup Awards in 2024., Easyrewardz received Best Data Analytics Solution recognition at the Financial Express FuTech Awards in 2024.

## Products & services

- **Zence 360 / Customer Data Platform** — Unifies signals and interactions into a single customer view for segmentation, analytics, prediction and activation.
- **Zence Loyalty** — Loyalty-program design and operations, including memberships, accrual rules, reward wallets, coupons, vouchers and redemption.
- **Zence Marketing** — Omnichannel campaign automation, personalized messaging, triggers and customer lifecycle engagement.
- **Zence Sales** — Captures, scores, assigns and tracks leads from web forms, social channels, walk-ins and other sources.
- **Zence Analytics** — Dashboards, customer insights, behavior analysis and data-driven recommendations for marketing and loyalty teams.
- **Zence Service** — Feedback, surveys, reviews and multi-channel ticket management with routing and escalation.
- **Zence Commerce** — Conversational commerce, abandoned-cart recovery, digital receipts and payment-assisted customer journeys.
- **OneConsent** — Enterprise consent-management infrastructure integrated with customer data and engagement workflows.
- **The Reward Company** — Employee recognition and rewards software listed in the company's product portfolio.

## Achievements

- The current website reports 80+ brands serviced, 7,200+ stores powered, 80 million+ customers engaged and 200 million+ transactions processed.
- Zence CRM won Best Technology Startup - CRM at the 2nd eLets Startup Awards in 2024.
- Easyrewardz received Best Data Analytics Solution recognition at the Financial Express FuTech Awards in 2024.
- CEO Soumya Chatterjee was recognized at the Times Now India's Impactful CEO Conclave in 2024.
- Shopster was named Business Innovation of the Year at the Entrepreneur Awards, according to the product page.
- The platform lists ISO/IEC 27001:2022, ISO/IEC 27701:2019 and PCI-DSS certifications.

## Latest updates

- **2026-07** — Easyrewardz participated in Finnoviti & Technoviti 2026, where CEO Soumya Chatterjee discussed AI-powered customer loyalty; company posts also reported recognition for its loyalty CRM platform.
- **2026-04** — Launched OneConsent, a CDP-integrated enterprise consent-management platform for consent-first customer engagement.
- **2026-03** — Outlined how India's DPDP regime is shaping its approach to modern CRM and consent infrastructure.
- **2024-11** — Raised a $4 million bridge round led by Prachetas New India Growth Fund, with participation from Ashish Kacholia and IIFL Fintech Fund, to support product development and international expansion.
- **2024-01** — Announced that Bata was using the Zence stack for its multinational BataClub loyalty program.

## Links

- Website: https://easyrewardz.com
- LinkedIn: https://www.linkedin.com/company/easyrewardz
- Twitter/X: https://twitter.com/easyrewardz
- YouTube: https://www.youtube.com/channel/UC6g-GmeuAmB9i089_W9VCCA
- Instagram: https://www.instagram.com/easyrewardz/
- Facebook: https://www.facebook.com/easyrewardzz/

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Profile page: https://yespress.io/easyrewardz-software-services
Published by YesPress — https://yespress.io
Last updated: 2026-08-10