# EASi

> EASI Demographics, the trading brand of Easy Analytic Software, Inc., sells U.S. demographic estimates, five-year forecasts, databases, mapping software and on-demand reports. Founded by Robert M. Katz in 1995, it serves researchers, retailers, insurers, property professionals and institutions through database licenses, web subscriptions and individual reports.

- **Founded:** 1995
- **Headquarters:** Millburn, United States
- **Founders:** Robert M. Katz (Founder and President)
- **Products:** The Right Site Web, EASI Master Database, Demographics on Demand, The Right Move, EASI MRI Database
- **Notable:** Operating since 1995., Current platform advertises more than 40,000 variables across more than 20 databases; these are catalog-wide figures, not the contents of every subscription., NAIS publicly documents the use of EASI data in Market View.

## Products & services

- **The Right Site Web** — Annual demographic reporting and mapping subscriptions: Executive $250/year, Professional $625/year and Advanced $2,500/year on the public product pages accessed October 17, 2026.
- **EASI Master Database** — Annually updated demographic, consumer expenditure, retail and business data; public legacy catalog lists $9,500 and CSV/DBF delivery. Includes benchmark data, estimates and five-year forecasts.
- **Demographics on Demand** — Individual Quick Reports, trend reports and ring studies without a subscription. Executive single-ring study advertised at $15; Professional at $30.
- **The Right Move** — Mobile location analysis offering free census-based reports and paid updated reports; launch reported in May 2014. Current store availability not established.
- **EASI MRI Database** — Consumer survey data modeled geographically and combined with demographic variables for industry-specific analysis.
- **APIs, specialty data and reseller licensing** — Embedded demographic reporting, custom variables, Life Stage Clusters and distribution arrangements for other platforms.

## Achievements

- Operating since 1995.
- Current platform advertises more than 40,000 variables across more than 20 databases; these are catalog-wide figures, not the contents of every subscription.
- NAIS publicly documents the use of EASI data in Market View.

## Latest updates

- **2026-02** — Published articles describing migration analysis and continuing demographic monitoring for insurers.
- **2026-10** — Published a free Insurance Executive’s Guide to Demographic Data on October 14, written by Consciously’s Rai-mon Nemar Barnes.

## Links

- Website: https://www.easidemographics.com/web/
- LinkedIn: https://www.linkedin.com/company/easyanalyticsoftware
- Twitter/X: https://twitter.com/TheRightMove_

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Profile page: https://yespress.io/easi
Published by YesPress — https://yespress.io
Last updated: 2026-10-17