# Dyson

> Dyson is a privately owned, Singapore-headquartered technology company that sells premium home, beauty, air-treatment, audio and commercial machines. Its real product is a repeatable engineering system: pick an ignored irritation, build proprietary motors or airflow technology around it, make the mechanism visible, and charge enough to fund the next experiment. That model sold more than 20 million machines in 2024, when Dyson reported £6.6 billion in revenue, but its abandoned £500 million electric-car program shows where the playbook stops working.

- **Founded:** 1991
- **Headquarters:** Singapore, Singapore
- **Founders:** James Dyson (Founder and Chairman)
- **Team size:** More than 14,000 employees; the provided company record lists approximately 15,000.
- **Products:** DC01 bagless vacuum, Airblade hand dryer, Air Multiplier fans and purifiers, Supersonic and hair-care range, OnTrac headphones
- **Notable:** Created a mass-market bagless cyclonic vacuum after 5,127 prototypes., Produced more than 100 million Dyson digital motors by the milestone announced in 2021., Sold more than 20 million products globally in 2024, a company record by volume.

## Products & services

- **DC01 bagless vacuum** — The first mass-produced Dyson vacuum, using cyclonic separation instead of a disposable bag.
- **Airblade hand dryer** — A commercial hand dryer that uses sheets of high-speed air rather than heated evaporation.
- **Air Multiplier fans and purifiers** — Bladeless-loop fans, heaters, humidifiers and air purifiers built around controlled airflow and filtration.
- **Supersonic and hair-care range** — Hair dryers, stylers and straighteners using compact motors, airflow and intelligent heat control.
- **OnTrac headphones** — Dyson’s first audio-only over-ear headphones, with active noise cancellation and customizable caps and cushions.
- **WashG1** — A dedicated wet-floor cleaner that separates wet and dry debris at the source.
- **PencilVac** — An ultra-slim cordless vacuum using a miniaturized high-speed motor and conical brush bars.
- **Spot+Scrub Ai** — A robot vacuum and wet-floor cleaner that uses optical and LiDAR sensors plus AI-assisted cleaning.

## Achievements

- Created a mass-market bagless cyclonic vacuum after 5,127 prototypes.
- Produced more than 100 million Dyson digital motors by the milestone announced in 2021.
- Sold more than 20 million products globally in 2024, a company record by volume.
- Filed 238 patent applications protecting new inventions globally in 2024.
- Built a presence across more than 80 markets and moved its global headquarters to Singapore’s restored St James Power Station.
- Established the James Dyson Foundation in 2002 and the Dyson Institute of Engineering and Technology in 2017.

## Latest updates

- **2025-09** — Dyson unveiled 11 new and upgraded products in Berlin, including PencilVac, V16 Piston Animal, Spot+Scrub Ai and HushJet Purifier Compact.
- **2025-09** — Dyson reported 2024 revenue of £6.6 billion, pre-tax profit of £561 million and record unit sales above 20 million.
- **2024-07** — Dyson launched OnTrac, its first high-fidelity audio-only headphones.
- **2024-05** — Dyson introduced WashG1, its first dedicated wet-floor cleaner.
- **2024-03** — Dyson introduced the sensor-equipped Supersonic Nural hair dryer in Seoul.

## Links

- Website: https://www.dyson.com
- LinkedIn: https://www.linkedin.com/company/dyson
- Twitter/X: https://twitter.com/Dyson
- YouTube: https://www.youtube.com/dyson
- Instagram: https://www.instagram.com/dysonusa/
- Facebook: https://facebook.com/Dyson
- TikTok: https://www.tiktok.com/@dyson_usa

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Profile page: https://yespress.io/dyson
Published by YesPress — https://yespress.io
Last updated: 2026-08-21