# Dynatron Software, Inc.

> Dynatron Software is a privately held automotive software and services company that turns dealership repair-order and market data into pricing, warranty, marketing, and performance decisions. Its AI-powered Fixed Ops Data Intelligence Platform combines software with hands-on coaching, and the company says more than 4,000 North American dealerships - including nine of the ten largest dealer groups - rely on it to find margin leakage, improve effective labor rates, increase warranty reimbursement, and drive more valuable service-lane traffic.

- **Founded:** 1997
- **Headquarters:** Richardson, United States
- **Team size:** 201-500 employees; LinkedIn displayed 268 employees in August 2026.
- **Products:** Fixed Ops Data Intelligence Platform, PriceSmart, FileSmart, MarketSmart, Repair Order Insights
- **Notable:** Reached more than 4,000 North American dealership customers and says it serves nine of the ten largest dealer groups., Launched the AI-powered Repair Order Insights platform in August 2025., Created Fixed Operations Virtual Performance Groups with NCM Associates in 2024.

## Products & services

- **Fixed Ops Data Intelligence Platform** — A DMS-connected analytics layer combining repair-order insights, proprietary market intelligence, Dynatron AI, coaching and continuous improvement across pricing, warranty and marketing workflows.
- **PriceSmart** — Labor and parts pricing intelligence that models effective labor rate, compares local and same-brand markets, enforces pricing rules, surfaces discount leakage and gives advisors and technicians performance scorecards.
- **FileSmart** — Warranty labor-rate and parts-markup analysis, sample selection, compliance preparation and managed filing designed to maximize eligible OEM reimbursement.
- **MarketSmart** — Data-backed service marketing that identifies market opportunity, builds targeted multi-channel offers and attributes campaign performance to resulting repair-order revenue.
- **Repair Order Insights** — An AI-powered performance product launched in 2025 to categorize jobs, analyze repair-order detail, expose operational gaps and support coaching at advisor and service-department level.
- **Fixed Operations Virtual Performance Groups** — A peer-learning and benchmarking program created with NCM Associates for Dynatron customers, combining Dynatron data with moderated virtual 20 Groups.
- **Expert Coaching and Warranty Services** — Ongoing sessions with fixed-operations practitioners plus managed support for pricing implementation, performance accountability and warranty submissions.

## Achievements

- Reached more than 4,000 North American dealership customers and says it serves nine of the ten largest dealer groups.
- Launched the AI-powered Repair Order Insights platform in August 2025.
- Created Fixed Operations Virtual Performance Groups with NCM Associates in 2024.
- Reported typical first-year customer performance of 19x ROI and $216,000 in additional annualized revenue in 2025 case-study materials.
- Hansel Auto Group reported a $1.45 million annualized revenue increase in 2025 across eight dealerships after using Dynatron solutions.
- Ciocca Automotive reported more than $800,000 in additional annualized revenue during 2024 and sustained ELR gains across stores.
- CEO Leigh Silver was recognized by Comparably as a Best CEO in the small-to-midsize business category.

## Latest updates

- **2026-08** — Dynatron refreshed its platform positioning around an AI-powered Fixed Ops Data Intelligence Platform spanning PriceSmart, FileSmart, MarketSmart and continuous coaching.
- **2026-07** — Published analysis on the dealership technician shortage and how capacity visibility affects fixed-operations profitability.
- **2026-06** — Released an on-demand NADA 2026 discussion with dealership leaders on building a fixed-operations performance advantage.
- **2026-06** — Published a market-based pricing framework focused on discount leakage, outdated labor matrices and margin erosion.
- **2025-10** — Updated the Ciocca Automotive case study with continued ELR gains and more than $800,000 in additional annualized revenue during 2024.
- **2025-09** — Published Hansel Auto Group results showing a 2025 annualized revenue increase of about $1.45 million across eight stores.
- **2025-08** — Launched Repair Order Insights, an AI-powered platform for service-department performance and profitability analysis.

## Links

- Website: https://www.dynatronsoftware.com/
- LinkedIn: https://www.linkedin.com/company/dynatron-software
- YouTube: https://www.youtube.com/@Dynatron-Software
- Facebook: https://www.facebook.com/Dynatron-Software-Inc-112674593513207/

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Profile page: https://yespress.io/dynatron-software-inc
Published by YesPress — https://yespress.io
Last updated: 2026-08-13