# DX

> DX is an enterprise engineering-intelligence platform that combines software-delivery telemetry with direct feedback from developers. Its dashboards, benchmarks, surveys, catalog, scorecards and AI-measurement tools help engineering leaders find bottlenecks without reducing people to commit counts. Founded in Salt Lake City in 2020 by Abi Noda and Greyson Junggren, the largely bootstrapped company grew to hundreds of enterprise customers before becoming part of Atlassian in a $1 billion transaction announced in September 2025.

- **Founded:** 2020
- **Headquarters:** Salt Lake City, United States
- **Founders:** Abi Noda (CEO and Co-Founder), Greyson Junggren (CRO and Co-Founder)
- **Team size:** DX reported an 80-person team in March 2025 and planned to double it by year-end; current standalone headcount is not publicly confirmed after joining Atlassian.
- **Products:** DX Snapshots, DX Data Cloud, DX Core 4 and DXI, GenAI Impact and AI Measurement, PlatformX
- **Notable:** Built a profitable, largely bootstrapped enterprise software company before the Atlassian transaction., Reached more than 350 enterprise customers by the September 2025 acquisition announcement., Agreed to a $1 billion acquisition by Atlassian in 2025.

## Products & services

- **DX Snapshots** — Recurring developer-experience surveys that collect self-reported friction, sentiment and qualitative feedback, with benchmarking and prioritized recommendations.
- **DX Data Cloud** — A quantitative engineering-data layer that connects SDLC tools and supports customizable metrics, dashboards and analysis.
- **DX Core 4 and DXI** — A measurement framework spanning speed, effectiveness, quality and business impact; DXI captures actionable drivers of developers' lived experience.
- **GenAI Impact and AI Measurement** — Reports and frameworks for tracking AI-tool utilization, time savings, delivery outcomes, code quality, cost and return on investment.
- **PlatformX** — Event-triggered feedback for internal developer tools, applications, CLIs and libraries, delivered through Slack or Microsoft Teams.
- **Software Catalog, Scorecards and Self-Service** — A catalog of software entities and ownership, standards scorecards, service levels and automated workflows for platform engineering.
- **DX AI, MCP Server and CLI** — Conversational analysis and agent interfaces that let customers query DX data, inspect context and automate actions from AI tools or the terminal.
- **Fabric and Agent Experience** — An AI-connected context layer and agent-focused measurement tools for service ownership, standards, readiness and the conditions affecting coding agents.

## Achievements

- Built a profitable, largely bootstrapped enterprise software company before the Atlassian transaction.
- Reached more than 350 enterprise customers by the September 2025 acquisition announcement.
- Agreed to a $1 billion acquisition by Atlassian in 2025.
- Named a Leader in the inaugural 2026 Gartner Magic Quadrant for Developer Productivity Insight Platforms.
- Ranked number one in G2's Spring 2026 Grid for Software Development Analytics Tools, according to DX's newsroom.
- Developed the DX Core 4, which unifies ideas from DORA, SPACE and DevEx.
- Built benchmark datasets spanning hundreds of organizations and millions of engineering data points.
- Published peer-reviewed and practitioner research on developer experience and productivity.

## Latest updates

- **2026-07** — Released its Q2 2026 State of AI Impact in Engineering report, analyzing data from more than 500 organizations.
- **2026-07** — Published updated 2026 engineering benchmarks with role- and industry-specific comparisons.
- **2026-06** — Added an AI cost-management report for comparing spend with adoption and engineering outcomes.
- **2026-05** — Introduced Fabric and an AI-native CLI to connect software-catalog context, scorecards and remediation workflows to coding agents.
- **2026-05** — Atlassian (DX) was named a Leader in the inaugural Gartner Magic Quadrant for Developer Productivity Insight Platforms.
- **2026-04** — Launched Agent Experience and a redesigned DX AI conversational interface for analyzing engineering data.
- **2026-03** — Reported additional third-party connector and reporting-parity releases following the Atlassian acquisition.

## Links

- Website: https://getdx.com/
- LinkedIn: https://www.linkedin.com/company/developer-experience/
- Twitter/X: https://x.com/developerxm
- GitHub: https://github.com/get-dx

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Profile page: https://yespress.io/dx
Published by YesPress — https://yespress.io
Last updated: 2026-08-18