# Dwayne Lafleur

> Dwayne Lafleur is the founder and CEO of Ezoic, a Carlsbad-based publishing technology company founded in 2010. Previously the founder of Facebook application advertising network Cubics, acquired by Adknowledge in 2007, he built Ezoic around automated website testing. His public work addresses publishing economics, audience relationships and creator independence.

- **Role:** Founder & CEO at Ezoic
- **Organizations:** Ezoic, Cubics, Adknowledge
- **Nationality:** Canadian and American (self-described in public X biography)
- **Known for:** Founded Cubics, acquired by Adknowledge in 2007., Founded Ezoic and led its development from internal website experiments into a publishing technology business., Led Ezoic through the announced 2013 and 2019 financing rounds.

## Career timeline

- **2007** — Founded Cubics, an advertising network serving Facebook application developers; Adknowledge announced the acquisition on December 6, 2007.
- **2010** — Founded Ezoic to automate website layout testing for publishers.
- **2013** — Ezoic announced a $5.6 million Series A on November 13, led by Balderton Capital alongside New Amsterdam Capital and private investors.
- **2015** — Ezoic became an inaugural Google Certified Publishing Partner.
- **2019** — Ezoic announced a $33 million Sageview Capital investment on August 6; Jeff Klemens joined its board.
- **2023** — Published a July 17 employee letter acknowledging over-hiring and announcing an approximately 28% team reduction.
- **2025** — Spoke at The Newsletter Conference on May 2 and published essays advocating creator-owned video in June.

## Achievements

- Founded Cubics, acquired by Adknowledge in 2007.
- Founded Ezoic and led its development from internal website experiments into a publishing technology business.
- Led Ezoic through the announced 2013 and 2019 financing rounds.
- Ezoic became a Google Certified Publishing Partner and received Google’s Business Innovation Award; these are company distinctions.

## Latest updates

- **2025-06** — Published Why the World Needs Open Video and Owning Your Video Audience Is Critical, dated June 4, arguing for creator control of domains and audience relationships.
- **2025-05** — Appeared with Sean Griffey on the How To Harness Data for the Newsletter-First Future panel at The Newsletter Conference in New York.
- **2023-12** — Featured with Tyler Bishop on The Publisher Lab discussing AI, search, user behavior and publishing.
- **2023-07** — Publicly acknowledged over-hiring in a letter announcing a reduction in Ezoic’s team.

## Links

- Website: https://www.ezoic.com/
- LinkedIn: https://www.linkedin.com/in/dwayne-lafleur-777a927
- Twitter/X: https://x.com/dwaynelaf

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Profile page: https://yespress.io/dwayne-lafleur
Published by YesPress — https://yespress.io
Last updated: 2026-10-23