# Dutch Bros Coffee

> Dutch Bros is a drive-thru coffee chain founded in 1992 by brothers Dane and Travis Boersma in Grants Pass, Oregon. It sells espresso, its blue Rebel energy drinks, cold brew, smoothies and other customizable beverages from small drive-thru stands staffed by fast, upbeat crews known as "broistas." The company went public on the NYSE in 2021, ended 2025 with roughly 1,136 shops across 25 states, and reported record revenue of about $1.64 billion, growing roughly 28% year over year.

- **Founded:** 1992
- **Headquarters:** Tempe, Arizona, United States
- **Founders:** Dane Boersma (Co-Founder), Travis Boersma (Co-Founder & Executive Chairman)
- **Team size:** ~32,000 employees
- **Products:** Espresso & Coffee Drinks, Rebel Energy Drinks, Smoothies, Shakes & Frappes, Teas, Lemonades & Sodas, Dutch Rewards App
- **Notable:** Grew from a single pushcart in 1992 to roughly 1,136 shops across 25 states by the end of 2025., Completed a successful IPO on the NYSE in September 2021., Reported record revenue of about $1.64 billion in 2025, up roughly 28% year over year.

## Products & services

- **Espresso & Coffee Drinks** — Hot and iced espresso beverages, lattes, breves, mochas, cold brew and nitro cold brew, made to order and heavily customizable.
- **Rebel Energy Drinks** — Dutch Bros' signature line of customizable energy drinks - the brand's best-selling category, offered in dozens of flavor combinations.
- **Smoothies, Shakes & Frappes** — Blended fruit smoothies, milkshakes and coffee-based frappes.
- **Teas, Lemonades & Sodas** — Iced and hot teas, real-fruit lemonades and customizable soft drinks for non-coffee customers.
- **Dutch Rewards App** — Mobile loyalty and ordering app with points, free birthday drinks, digital gift cards and exclusive offers.
- **Packaged Coffee & Merchandise** — Whole-bean and ground coffee, bottled beverages, apparel and drinkware sold in-shop and online via a Shopify storefront.

## Achievements

- Grew from a single pushcart in 1992 to roughly 1,136 shops across 25 states by the end of 2025.
- Completed a successful IPO on the NYSE in September 2021.
- Reported record revenue of about $1.64 billion in 2025, up roughly 28% year over year.
- Posted record average unit volume of about $2.1 million per shop - higher than Starbucks' reported $1.8 million.
- Same-shop sales grew 5.6% in 2025 with transaction growth of 3.2%.

## Latest updates

- **2026-02** — Reported record 2025 revenue of ~$1.64 billion (up ~28%) and Q4 revenue of ~$444 million, beating estimates.
- **2026-02** — Announced plans to open 181 new shops in 2026 and teased new 'walk-through window' shop formats.
- **2025-12** — Ended the year with roughly 1,136 shops across 25 states after adding 154 locations in 2025.
- **2025-01** — Reiterated long-term target of reaching 2,029 shops by 2029.

## Links

- Website: https://dutchbros.com
- LinkedIn: https://www.linkedin.com/company/dutchbroscoffee
- Twitter/X: https://twitter.com/DutchBros
- YouTube: https://www.youtube.com/dutchbros
- Instagram: https://www.instagram.com/dutchbros
- Facebook: https://facebook.com/DutchBros/
- TikTok: https://www.tiktok.com/@dutchbros

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Profile page: https://yespress.io/dutch-bros-coffee
Published by YesPress — https://yespress.io
Last updated: 2026-08-12