# Dustin Yoder

> Dustin Yoder is the CEO and Co-Founder of Sureify, a San Jose-based insurtech SaaS company that builds a low-code, cloud-native platform helping life insurance and annuity carriers digitize their sales, service, and engagement operations. With roots in the insurance industry through his family's Silicon Valley brokerage, Yoder entered insurtech in 2012, making him one of the earliest pioneers in the space. Under his leadership, Sureify has grown to serve marquee carriers including State Farm, Allstate, Nationwide, and Principal, reaching $38.9M in annual revenue by 2024 after raising $25M+ in total funding including a $15M Series C from Aspen Capital Group in 2021.

- **Role:** CEO & Co-Founder at Sureify
- **Organizations:** Sureify, Global Insurance Accelerator, Vendus Product Labs
- **Nationality:** American
- **Education:** Bachelor of Business Administration (BBA), double concentration in Finance & Accounting, California Polytechnic State University (Cal Poly), San Luis Obispo
- **Known for:** Founded Sureify in 2012, one of the earliest life insurance insurtech companies, Built Sureify to $38.9M in annual revenue by 2024, Raised $25M+ in total funding including a $15M Series C

## Career timeline

- **High School** — Worked at family's Silicon Valley insurance brokerage; quality tested early benefits software, sparking his interest in insurtech
- **2006-2008** — Studied Finance & Accounting at Cal Poly San Luis Obispo
- **2011-2012** — Sr. Business Development Manager at ProTech
- **2012** — Founded Sureify, one of the earliest insurtech companies in the life insurance digitalization space
- **2013-2014** — VP of Business Development & Strategic Partnerships at PandaDoc
- **Pre-Sureify** — Founded and sold Vendus Product Labs, an enterprise product development company serving clients including Genentech, Stanford University, and Honda
- **2021-01** — Became Mentor at Global Insurance Accelerator
- **2021-09** — Led Sureify's $15M Series C funding round from Aspen Capital Group
- **2022** — Sureify celebrated 10-year anniversary with 300+ global employees and $35M+ in funding raised
- **2024** — Sureify reached $38.9M in annual revenue
- **2025** — Named to Top 50 Financial Technology Entrepreneurs of 2025; spoke at ITC Vegas 2025

## Achievements

- Founded Sureify in 2012, one of the earliest life insurance insurtech companies
- Built Sureify to $38.9M in annual revenue by 2024
- Raised $25M+ in total funding including a $15M Series C
- Signed marquee insurance carriers including State Farm, Allstate, Nationwide, Principal, and Amica as clients
- Named to Top 50 Financial Technology Entrepreneurs of 2025 by The Great Entrepreneurs
- Built and sold Vendus Product Labs prior to founding Sureify, with clients including Genentech, Stanford University, and Honda
- Grew Sureify to 250-300+ employees globally
- Speaker at ITC Vegas (InsureTech Connect) 2025 conference

## Latest updates

- **2025-10** — Spoke at ITC Vegas 2025 (InsureTech Connect), including organizing a Sureify Life & Annuity Summit with 170+ industry leaders
- **2025-01** — Named to The Great Entrepreneurs' Top 50 Financial Technology Entrepreneurs of 2025
- **2024-01** — Sureify reached $38.9M in annual revenue with 10 major carrier clients
- **2022-01** — Sureify celebrated its 10-year anniversary with 300+ global employees and $35M+ raised

## Links

- Website: https://sureify.com
- LinkedIn: http://www.linkedin.com/in/dustingyoder
- Twitter/X: https://twitter.com/DustinGYoder
- Facebook: https://www.facebook.com/sureifylife

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Profile page: https://yespress.io/dustin-yoder
Published by YesPress — https://yespress.io
Last updated: 2026-05-26