# Dustin Lee

> Dustin Lee is the Chief Marketing Officer at WBM Technologies, a Saskatoon-based managed IT services company. A University of Saskatchewan commerce graduate, he moved from foodservice territory sales to pharmaceuticals, spent 13 years progressing through PENTAX Medical's Canadian sales organization, and joined WBM in 2022. His work centers on sales enablement, making a consultative sales method repeatable, and helping colleagues translate strategy into customer value.

- **Role:** Chief Marketing Officer at WBM Technologies
- **Organizations:** WBM Technologies, PENTAX Medical, Biovail, McCain Foods, University of Saskatchewan
- **From:** Saskatoon, Canada
- **Education:** Bachelor's degree in business and marketing (Bachelor of Commerce), University of Saskatchewan
- **Known for:** Progressed through PENTAX Medical's Canadian sales organization over 13 years to become Director of Sales & Marketing for Canada., Helped build and lead WBM Technologies' Sales Enablement team after joining the company in 2022., Helped operationalize WBM's consultative sales methodology in a Salesforce-connected workflow; a published client case study reported a 98% close rate for opportunities scoring 4.4 or higher.

## Career timeline

- **2004-2007** — Worked in Northern Saskatchewan territory sales for McCain Foods' Foodservice business.
- **2007-2009** — Worked in pharmaceutical sales at Biovail.
- **2009-2022** — Spent 13 years at PENTAX Medical, progressing through territory, regional, national, and Director of Sales & Marketing roles in Canada.
- **2022** — Joined WBM Technologies in strategic business development and helped build its Sales Enablement team.
- **2023-2024** — Advanced through Director of Strategic Business Development and Executive Director of Marketing and Sales roles at WBM Technologies.
- **2026** — Listed by WBM Technologies as Chief Marketing Officer.

## Achievements

- Progressed through PENTAX Medical's Canadian sales organization over 13 years to become Director of Sales & Marketing for Canada.
- Helped build and lead WBM Technologies' Sales Enablement team after joining the company in 2022.
- Helped operationalize WBM's consultative sales methodology in a Salesforce-connected workflow; a published client case study reported a 98% close rate for opportunities scoring 4.4 or higher.
- Advanced to Chief Marketing Officer at WBM Technologies.
- Participated as a mentor in the Edwards School of Business mentor program at the University of Saskatchewan.

## Latest updates

- **2026-06** — WBM Technologies' leadership profile identified Dustin Lee as the company's Chief Marketing Officer.

## Links

- Website: https://www.wbm.ca
- LinkedIn: https://www.linkedin.com/in/dustin-lee-50761660

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Profile page: https://yespress.io/dustin-lee
Published by YesPress — https://yespress.io
Last updated: 2026-08-24