# Duran Inci

> Duran Inci is a Miami-based ecommerce entrepreneur, speaker and former digital-marketing instructor at Florida International University. He co-founded Optimum7 in 2007, became CEO of Zen Media after its September 2025 acquisition of Optimum7, and was named CEO of Ecommerce.com in September 2026 while continuing as CEO of Optimum7. His work connects digital discovery, technical commerce systems and the practical steps that let a buyer complete an order.

- **Role:** CEO at Ecommerce.com and Optimum7
- **Organizations:** Ecommerce.com, Optimum7, Zen Media, Florida International University
- **Education:** Florida International University
- **Known for:** Co-founded Optimum7 in 2007., Led Optimum7 into its 2025 acquisition by Zen Media, announced at $10 million., Taught digital marketing at Florida International University.

## Career timeline

- **2000** — Says he moved to the United States on a soccer scholarship to Florida International University.
- **2007** — Co-founded Optimum7 with Arthur Cooper.
- **2014** — Optimum7 began its partnership with FIU’s Global Strategic Communication creative-track program.
- **2025-06** — Discussed his AI Communications Spiral in an interview with Sarah Evans.
- **2025-09** — Became CEO of Zen Media following its announced $10 million acquisition of Optimum7.
- **2026-09** — Named CEO of Ecommerce.com, continuing as CEO of Optimum7; Sarah Evans named CEO of Zen Media.

## Achievements

- Co-founded Optimum7 in 2007.
- Led Optimum7 into its 2025 acquisition by Zen Media, announced at $10 million.
- Taught digital marketing at Florida International University.
- Spoke at SMX and eMetrics conferences.
- Named CEO of Ecommerce.com in September 2026.

## Latest updates

- **2026-09** — Ecommerce.com emerged from private development; Inci was named its CEO and continued as Optimum7 CEO. The announcement scheduled broader tools for the first week of October 2026.
- **2026-09** — Optimum7 published explanations of preserving account pricing and technical catalog data in B2B migrations.

## Links

- Website: https://www.duraninci.com/
- LinkedIn: https://www.linkedin.com/in/duraninci
- Twitter/X: https://twitter.com/duraninci
- YouTube: https://www.youtube.com/channel/UCoc3XguBjJItom7im3XhD8A
- Instagram: https://www.instagram.com/duraninci/
- Facebook: https://www.facebook.com/duraninci

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Profile page: https://yespress.io/duran-inci
Published by YesPress — https://yespress.io
Last updated: 2026-10-06