# Duncan Egan

> Duncan Egan is Vice President of Enterprise Marketing at Adobe, leading the Digital Experience business across Asia Pacific and Japan from Sydney. A Silicon Valley transplant who grew up near Adobe's founders, he has spent 25+ years driving marketing-led growth at enterprise software companies including ServiceNow, Oracle, Taleo, and TIBCO - helping build the playbook for B2B marketing in the Asia-Pacific region before the rest of the world caught up.

- **Role:** Vice President Enterprise Marketing at Adobe
- **Organizations:** Adobe, ServiceNow, Oracle, Taleo, TIBCO Software, Logitech
- **From:** Silicon Valley, United States
- **Nationality:** Australian
- **Education:** Bachelor of Science, Environmental Studies, San Jose State University
- **Known for:** Led ServiceNow's marketing across Asia Pacific and Japan, contributing to seven consecutive years of double-digit growth, Oversaw Adobe's Digital Experience enterprise marketing across all of Asia Pacific and Japan, Drove Adobe's thought leadership agenda on AI, generative AI, and digital customer experience in the APAC region

## Career timeline

- **1990-1994** — Studied Environmental Studies at San Jose State University in Silicon Valley
- **1990s** — Held marketing roles at TIBCO Software in Silicon Valley
- **1990s-2000s** — Marketing leadership at Taleo (talent management software, later acquired by Oracle)
- **2000s** — Senior Director, Global Marketing at Oracle, based in Silicon Valley
- **2000s** — Marketing leadership at Logitech
- **2010s** — Joined ServiceNow as marketing leader for Asia Pacific and Japan
- **2010s-2019** — VP Marketing APAC at ServiceNow - helped achieve double-digit growth for seven consecutive years
- **2018-present** — Joined Adobe as VP Enterprise Marketing, leading Digital Experience business for Asia Pacific and Japan from Sydney, Australia

## Achievements

- Led ServiceNow's marketing across Asia Pacific and Japan, contributing to seven consecutive years of double-digit growth
- Oversaw Adobe's Digital Experience enterprise marketing across all of Asia Pacific and Japan
- Drove Adobe's thought leadership agenda on AI, generative AI, and digital customer experience in the APAC region
- Authored Adobe's Creativity Quotient (CQ) foreword, positioning creativity as a core business competency
- Led research establishing that Australian marketing teams face 5x+ content demand growth by 2027
- Contributed to Forrester B2B Summit APAC as an industry leader

## Latest updates

- **2025-09** — Quoted in Adobe research showing Australian marketing teams face more than 5x growth in content demand by 2027, with 78% already using AI for content production
- **2025-05** — Led Adobe research revealing ANZ brands accelerating AI adoption (14% to 29% deployment in one year) while facing significant data integration challenges
- **2024-11** — Published conversation with Jose Thomas on the role of generative AI in financial services for Adobe's business blog
- **2023-04** — Featured at Adobe Summit 2023, discussing generative AI's role and why marketers are still relying on third-party cookies

## Links

- Website: https://blog.adobe.com/en/authors/duncan-egan
- LinkedIn: https://www.linkedin.com/in/duncanegan/
- Twitter/X: https://x.com/DuncanEgan
- Facebook: https://www.facebook.com/duncan.egan.9

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Profile page: https://yespress.io/duncan-egan
Published by YesPress — https://yespress.io
Last updated: 2026-05-31