# Duct Tape Marketing

> Duct Tape Marketing is a marketing consultancy and training company that builds strategy-led marketing systems for founder-led businesses and licenses its method to independent advisors. Books, a long-running podcast, and educational resources extend its reach.

- **Founded:** 1988
- **Headquarters:** Golden, United States
- **Founders:** John Jantsch (Founder and Chief Innovation Officer)
- **Products:** Strategy First, Fractional CMO services, Marketing Audit and Plan, Strategy First Marketing Certification, Duct Tape Marketing Podcast
- **Notable:** More than 1,200 podcast episodes reported on the current podcast page., More than 400 people trained, according to Jantsch’s Agency Management Institute interview., Preferred case study reports 65% organic search traffic growth, comparing late September 2025 to mid-May 2026 with the corresponding prior-year period.

## Products & services

- **Strategy First** — 45-day diagnostic and strategic planning engagement; current page describes three team meetings and a 90-day execution calendar.
- **Fractional CMO services** — Ongoing marketing strategy and leadership, with execution support where appropriate.
- **Marketing Audit and Plan** — Advisor-referred offer: five weeks, five meetings, and a $5,000 fixed fee.
- **Strategy First Marketing Certification** — 90-day training covering strategy, retainers, operations, lead generation, and coaching.
- **Duct Tape Marketing Podcast** — John Jantsch-hosted business and marketing interviews; company reports more than 1,200 episodes.
- **Duct Tape Marketing book** — John Jantsch’s first book explaining his small-business marketing method.

## Achievements

- More than 1,200 podcast episodes reported on the current podcast page.
- More than 400 people trained, according to Jantsch’s Agency Management Institute interview.
- Preferred case study reports 65% organic search traffic growth, comparing late September 2025 to mid-May 2026 with the corresponding prior-year period.

## Latest updates

- **2026-10** — October 1 podcast listing: How Inbound Marketing Is Changing in the Age of AI.
- **2026-09** — September 30 podcast listing: What Should You Automate With AI, and What Should Stay Human?
- **2026-05** — Preferred case-study measurement window ends in mid-May 2026.

## Links

- Website: https://ducttapemarketing.com/
- LinkedIn: https://www.linkedin.com/company/duct-tape-marketing/
- Twitter/X: https://twitter.com/ducttape
- YouTube: https://www.youtube.com/c/ducttapemarketingvideo
- Instagram: https://www.instagram.com/ducttapemarketing/
- Facebook: https://www.facebook.com/ducttapemarketing
- TikTok: https://www.tiktok.com/@ducttapemarketing

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Profile page: https://yespress.io/duct-tape-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-10-09