# Dstillery

> Dstillery is a New York-based predictive AI audience-targeting company for the advertising industry. It builds custom, model-driven audiences that let brands and agencies reach the right consumers programmatically, including through its patented ID-free cookieless technology and its DS-1 agentic AI platform that turns audience building into a natural-language chat. It works across major demand-side platforms such as The Trade Desk, Yahoo, and Microsoft Advertising, and counts a large share of the Fortune 100 among its users.

- **Founded:** 2008
- **Headquarters:** New York, New York, United States
- **Founders:** Kathy Leake (Co-Founder (as Media6Degrees)), Rod Hook (Co-Founder (as Media6Degrees))
- **Team size:** ~94 employees
- **Products:** Custom AI Audiences, ID-free, DS-1, Custom Search Lookalikes, CTV Solutions
- **Notable:** Holds ~25 patents in AI-driven ad targeting, including a patent for targeting without cookies or identifiers (ID-free), Built 25,000+ predictive audience models, Reports serving roughly 85% of the Fortune 100

## Products & services

- **Custom AI Audiences** — Predictive, brand-specific audiences built from multimodal AI models and refreshed on a rolling basis (as often as every 24 hours) for activation across programmatic platforms.
- **ID-free** — Patented, privacy-safe cookieless behavioral targeting that predicts the value of an ad impression without any user identifier, reaching up to 100% of impressions and available as a PMP or integration on The Trade Desk.
- **DS-1** — An agentic AI advertising platform built on Model Context Protocol that lets teams build, refine, and activate custom audiences through natural-language chat inside Slack, Teams, or a browser - cutting turnaround from ~48 hours to about 5 minutes.
- **Custom Search Lookalikes** — Audiences modeled from search activity to find users who resemble a brand's highest-intent searchers.
- **CTV Solutions** — Connected-TV audience targeting that folds streaming signals into Dstillery's predictive models.
- **Audience Studio** — Self-service environment for building, exploring, and managing custom audience segments and performance analytics.

## Achievements

- Holds ~25 patents in AI-driven ad targeting, including a patent for targeting without cookies or identifiers (ID-free)
- Built 25,000+ predictive audience models
- Reports serving roughly 85% of the Fortune 100
- Achieved Rule of 40 in 2025 with record audience-data revenue and record profitability
- Consistently ranked among the highest-performing data providers on The Trade Desk
- Named a key AI partner in Yahoo DSP's Agent Network and a launch partner for Microsoft's Media Marketplace

## Latest updates

- **2026-06** — Became a launch partner bringing predictive AI audiences to Microsoft Advertising's Media Marketplace.
- **2026-03** — Reported record 2025 results - record audience-data revenue and profitability, reaching Rule of 40 (46%).
- **2026-03** — Partnered with Keynes Digital and The Trade Desk to advance agentic advertising.
- **2025** — Launched DS-1, an agentic AI interface for building and activating custom audiences via natural-language chat.

## Links

- Website: https://dstillery.com
- LinkedIn: https://www.linkedin.com/company/dstillery
- Twitter/X: https://twitter.com/Dstillery
- Facebook: https://facebook.com/Dstillery-765401576894265/

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Profile page: https://yespress.io/dstillery
Published by YesPress — https://yespress.io
Last updated: 2026-07-21