# DriverSide

> DriverSide built a free, personalized car-ownership site around maintenance schedules, repair estimates, mechanic advice and recall alerts. Its 2008 launch landed just as recession-hit owners began keeping cars longer. It expanded into shop marketing and parts partnerships, raised about $10.3 million across three rounds, and was acquired by Advance Auto Parts in 2011; its professional services later joined MotoShop.

- **Founded:** 2007
- **Headquarters:** San Francisco, United States
- **Founders:** Trevor Traina (Co-founder; founding chairman and early CEO), Jad Dunning (Co-founder; CEO by 2009), Adam Jackson (Co-founder)
- **Products:** My Garage, Repair Estimates, Diagnostic Tool, Ask a Mechanic, Savings Center and tailored coupons
- **Notable:** Launched its consumer site in June 2008., Reported 250,000 registered users by March 2009., Raised about $10.3 million across three venture rounds by 2010.

## Products & services

- **My Garage** — A free vehicle profile used to personalize service schedules, recall notices, value tracking and relevant offers.
- **Repair Estimates** — Vehicle- and location-specific estimates for parts and labor, intended to give owners a benchmark before authorizing work.
- **Diagnostic Tool** — A symptom-led guide using what an owner sees, hears, smells or feels; difficult cases could go to staff mechanics.
- **Ask a Mechanic** — Free answers from certified mechanics to owners' vehicle questions.
- **Savings Center and tailored coupons** — Offers related to an owner's car, location and upcoming service needs.
- **Professional shop marketing** — Customer retention and marketing tools for repair businesses, later included in Advance Auto Parts' MotoShop portfolio as MotoRev.

## Achievements

- Launched its consumer site in June 2008.
- Reported 250,000 registered users by March 2009.
- Raised about $10.3 million across three venture rounds by 2010.
- Built consumer distribution and commercial partnerships with eBay Motors and LubeSoft.
- Acquired by Advance Auto Parts in 2011; professional tools later became part of MotoShop.

## Latest updates

- **2011** — Advance Auto Parts acquired DriverSide, alongside MotoLOGIC, to add automotive marketing and repair technology.
- **2013** — Advance launched MotoShop Technology Tools and grouped DriverSide's professional services within the suite.
- **2025** — DriverSide's professional login page identifies the product as MotoRev within MotoShop.
- **2026** — Advance Auto Parts' subsidiary list still includes Driverside, Inc.

## Links

- Website: https://www.driverside.com
- LinkedIn: https://www.linkedin.com/company/driverside/
- Twitter/X: https://twitter.com/driverside
- Facebook: https://facebook.com/driverside

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Profile page: https://yespress.io/driverside
Published by YesPress — https://yespress.io
Last updated: 2026-09-29