# DRINKS

> DRINKS provides alcohol ecommerce software and services for US retailers, marketplaces, wineries and consumer brands. Its Anywhere platform connects merchants to licensed alcohol suppliers; Assure brings tax and compliance checks into Shopify checkout; Amplify supplies marketing and implementation services; and its AI tools support assortment and product recommendations.

- **Founded:** 2013
- **Headquarters:** Glendale, United States
- **Founders:** Zac Brandenberg (Co-founder and CEO), Barry Collier (Co-founder, Chief Product Officer and Chief Technology Officer), Josiah Gordon (Co-founder; former CMO), Louis Amoroso (Co-founder; former President of DTC)
- **Products:** DRINKS Anywhere, DRINKS Assure, DRINKS Amplify, DRINKS AI / PAIR, DRINKS Anywhere supplier network
- **Notable:** Raised a publicly reported USD 15 million Series B in September 2018., Acquired Shopify-focused Electriq Marketing in April 2022., Sold Wine Insiders in 2023 to concentrate on alcohol ecommerce technology.

## Products & services

- **DRINKS Anywhere** — Embedded alcohol commerce through an API connecting merchant storefronts with licensed suppliers that sell and fulfill the orders. Merchants market the products and earn royalties.
- **DRINKS Assure** — Native Shopify alcohol tax and compliance application covering age verification, shipping restrictions, volume limits and reporting. Published pricing is $250/month plus 1% of sales above $25,000; merchants above $200,000/month contact sales. Third-party age-verification fees may apply.
- **DRINKS Amplify** — Professional services for Shopify implementations, migrations, email/SMS retention and growth marketing, incorporating the Electriq agency acquired in 2022.
- **DRINKS AI / PAIR** — Predictive AI Retailing tools: Recommend for assortment and recommendations, Predict for product-reception forecasts, and Discover for trend intelligence.
- **DRINKS Anywhere supplier network** — Licensed producers and retailers make inventory available to digital merchants while retaining pricing, placement approval and fulfillment responsibilities. Launched January 14, 2026 with Avaline.

## Achievements

- Raised a publicly reported USD 15 million Series B in September 2018.
- Acquired Shopify-focused Electriq Marketing in April 2022.
- Sold Wine Insiders in 2023 to concentrate on alcohol ecommerce technology.
- Launched the Anywhere supplier network with Avaline in January 2026.
- Listed among Built In's 2026 Los Angeles best midsize workplaces.
- Company case study reports a 5% reduction in failed orders and more than USD 6,000 in excise-tax savings over three months at Spring Mountain Vineyard; not an independently audited result.

## Latest updates

- **2026-10** — Published an October 22 guide detailing UrbanStems wine add-ons and reporting order values of USD 189.30 with wine versus USD 121.81 without. This is an observational comparison, not causal lift.
- **2026-09** — A September 30 Shopify App Store review by Josh Cellars reported initial configuration problems involving state volume limits and described DRINKS helping implement corrections.
- **2026-01** — Announced Commerce7 supplier-network partnership on January 20, with planned winery availability starting H1 2026.
- **2026-01** — Launched Anywhere supplier network on January 14, naming Avaline as its first supplier.

## Links

- Website: https://drinks.com/
- LinkedIn: https://www.linkedin.com/company/drinks-com
- YouTube: https://www.youtube.com/@drinks-com

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Profile page: https://yespress.io/drinks
Published by YesPress — https://yespress.io
Last updated: 2026-10-25