# Drift, a Salesloft company

> Founded in 2015 by David Cancel and Elias Torres, Drift built B2B conversational marketing software that engaged website visitors, qualified buyers and routed conversations to sales teams. It reached a valuation above $1 billion in 2021, was acquired by Salesloft in 2024, and entered a gradual sunset in 2026 as Salesloft named 1mind its successor.

- **Founded:** 2015
- **Headquarters:** Boston, United States
- **Founders:** David Cancel (Co-founder and founding CEO), Elias Torres (Co-founder and founding CTO)
- **Products:** Drift Conversational Marketing, Conversation Cloud, Conversational Landing Pages, Drift Rhythm Plays
- **Notable:** Popularized conversational marketing for B2B buying., Raised $60 million in a 2018 Series C led by Sequoia Capital., Reached a valuation above $1 billion in 2021.

## Products & services

- **Drift Conversational Marketing** — Website chat and automated playbooks to engage, qualify, route and book B2B buyers; now in gradual sunset.
- **Conversation Cloud** — Historical platform combining chat, email and video for conversational marketing, sales and service.
- **Conversational Landing Pages** — Landing pages that open a buyer conversation in place of a static form.
- **Drift Rhythm Plays** — 2024 integration feeding website and chatbot buyer signals into Salesloft seller workflows.

## Achievements

- Popularized conversational marketing for B2B buying.
- Raised $60 million in a 2018 Series C led by Sequoia Capital.
- Reached a valuation above $1 billion in 2021.
- State Street Global Advisors reported more than $65 million in allocations from Drift leads over 18 months.

## Latest updates

- **2026-09** — Salesloft adopted a unified company brand after its merger with Clari; Drift remains in a gradual sunset.
- **2026-03** — Clari + Salesloft announced an exclusive 1mind partnership and gradual sunset of Drift.
- **2025-09** — Salesloft temporarily took the Drift application offline for investigation and remediation after an integration-related security incident.
- **2024-06** — Salesloft introduced seller workflows using Drift web, video and chatbot buyer signals.

## Links

- Website: https://www.drift.com/
- LinkedIn: https://www.linkedin.com/company/drift/
- Twitter/X: https://x.com/Drift
- GitHub: https://github.com/Driftt
- YouTube: https://www.youtube.com/channel/UCwdKmeYQ76Sh22lfTiFg5fg

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Profile page: https://yespress.io/drift-a-salesloft-company
Published by YesPress — https://yespress.io
Last updated: 2026-09-29