# Drew Eakins

> Drew Eakins is a marketing leader in the outdoor industry and the marketing chief for Reima's North America business, the 80-year-old Finnish children's outdoor clothing and footwear brand. Based in Colorado, he has spent more than a decade building outdoor brands, with earlier stops at Cotopaxi, Hestra Gloves, and Great Trango Holdings. He is known for connecting technical outdoor products with the audiences who actually use them, and for leaning into brand storytelling, wholesale partnerships, and channel strategy.

- **Role:** Chief Marketing Officer / Director of Marketing, North America at Reima
- **Organizations:** Reima, Cotopaxi, Hestra Gloves, Great Trango Holdings, Climbing Wall Association, Greenstar Recycling
- **Nationality:** American
- **Education:** B.S., Sport Management, Georgia Southern University, Master's degree, Sam Houston State University, altMBA, altMBA (Seth Godin), Certificate, The Marketing Seminar (Seth Godin)
- **Known for:** Led marketing across all five of Cotopaxi's sales channels as Senior Omni-Channel Marketing Manager, Drove social media growth of 222% and 560% while at Great Trango Holdings, Grew a climbing industry trade show by 15% in 2013 and 23% in 2014

## Career timeline

- **2011-2013** — Marketing Coordinator at Greenstar Recycling, coordinating sponsorships and field marketing programs
- **2012-2014** — Website & Promotions Manager at Great Trango Holdings and Marketing & Communications Manager at the Climbing Wall Association, growing a trade show by 15% then 23%
- **2017-2018** — Director of Marketing at Great Trango Holdings, driving social growth of 222% and 560%
- **2018-2022** — Marketing Manager, North America at Hestra Gloves, developing US strategy across the brand's silos
- **2022-2024** — Senior Omni-Channel Marketing Manager at Cotopaxi, leading marketing across five sales channels
- **2024** — Joined Reima as Wholesale Marketing Manager for North America, based in Golden, Colorado
- **2026** — Serving as marketing chief for Reima North America, listed among the brand's key marketing leaders

## Achievements

- Led marketing across all five of Cotopaxi's sales channels as Senior Omni-Channel Marketing Manager
- Drove social media growth of 222% and 560% while at Great Trango Holdings
- Grew a climbing industry trade show by 15% in 2013 and 23% in 2014
- Helped expand Hestra Gloves' US market presence between 2018 and 2022
- Part of Reima's North America team that added 23 new wholesale accounts and grew global footwear revenue 28% in H1 2024
- Completed Seth Godin's altMBA and The Marketing Seminar

## Latest updates

- **2026-02** — Shared Reima's European Outdoor Award recognition and the brand's kids-centric outdoor design focus on LinkedIn.
- **2025** — Supported Reima's North America footwear push, including a Boulder, Colorado pop-up and new wholesale accounts.

## Links

- Website: https://reima.com
- LinkedIn: https://www.linkedin.com/in/drew-eakins-82566b9/

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Profile page: https://yespress.io/drew-eakins
Published by YesPress — https://yespress.io
Last updated: 2026-07-30