# Dre Madden

> Dre Madden is the chief marketing officer of Real, a technology-powered real estate brokerage, and a San Francisco-based growth marketer whose career has moved from early social-network experiments to mobile commerce and agent-led brand building. Her record includes co-founding the trust-based events project Date My Friend, leading digital work at StubHub, OpenTable and Rodan + Fields, serving as interim CMO at Aero, and guiding Real's brand refresh, events, luxury division and agent marketing systems.

- **Role:** Chief Marketing Officer at Real
- **Organizations:** Real, Aero, Rodan + Fields, OpenTable, StubHub, Date My Friend, UCSB Alumni Board, Digital Ascendant, Peer 150
- **Education:** MBA with a marketing concentration, Santa Clara University, Bachelor's degree with high honors, University of California, Santa Barbara
- **Known for:** Co-founded Date My Friend, whose San Francisco email list grew past 5,000 names after seven events in 2003., Helped develop and market StubHub's early mobile purchasing and ticketing experiences., Led Real's brand refresh and positioning as 'The real estate experience company.'

## Career timeline

- **2003** — While an MBA student, co-founded the San Francisco social events project Date My Friend and served as a roaming connector at its gatherings.
- **2011** — Served as head of digital marketing and later head of sales and revenue development for new platforms at StubHub, speaking publicly about mobile commerce and mobile ticketing.
- **2015** — Worked as OpenTable's director of global marketing for display and mobile.
- **2020** — Was senior director of marketing for digital products and channels at Rodan + Fields.
- **2020-2021** — Served as interim chief marketing officer at Aero.
- **2021-2022** — Served as chief marketing officer for an e-commerce wine retailer.
- **2022** — Joined Real as chief marketing officer in September.
- **2023** — Named a HousingWire Marketing Leader after leading communications, events, agent recruitment marketing and expansion support at Real.
- **2024** — Led Real's brand refresh, new positioning and first Marketing Center; received another HousingWire Marketing Leader recognition.
- **2025** — Recognized by HousingWire and Inman for marketing leadership; Real Luxury had grown beyond 200 agents and $1 billion in listings.
- **2026** — Recognized as an Inman Marketing All-Star and HousingWire Marketing Leader; joined the UCSB Alumni Board as a director.

## Achievements

- Co-founded Date My Friend, whose San Francisco email list grew past 5,000 names after seven events in 2003.
- Helped develop and market StubHub's early mobile purchasing and ticketing experiences.
- Led Real's brand refresh and positioning as 'The real estate experience company.'
- Introduced Real's first Marketing Center for agent-accessible templates and materials.
- Helped launch and grow Real Luxury to more than 200 agents and over $1 billion in listings by 2025.
- Developed Real's RISE and REALx event programming and agent-community initiatives.
- Named a HousingWire Marketing Leader in 2023, 2024, 2025 and 2026.
- Named an Inman Marketing All-Star in 2025 and 2026.

## Latest updates

- **2026-06** — Real's 2025 year-end investor materials continued to identify Madden as chief marketing officer and quoted her on the company's agent-centered brand.
- **2026-05** — Madden shared Real's No. 5 brokerage ranking and top-ten growth recognition from the 2026 T3 Sixty Mega 1000.
- **2026-04** — Recognized as an Inman 2026 Marketing All-Star.
- **2026-01** — Began serving as a director on the UCSB Alumni Board, according to her LinkedIn profile.
- **2025-10** — Hosted a Real Podcast conversation about midlife reinvention, branding and community with agent Michele Bellisari.

## Links

- Website: https://onereal.com
- LinkedIn: https://www.linkedin.com/in/dremadden

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Profile page: https://yespress.io/dre-madden
Published by YesPress — https://yespress.io
Last updated: 2026-08-14