# Dr. Bronner's

> Dr. Bronner's is a family-owned California maker of organic and fair-trade soap, personal care, and household products. Its concentrated Pure-Castile Magic Soap is sold direct-to-consumer and through retailers, while a tightly integrated sourcing, compensation, certification, activism, and philanthropy model turns ordinary purchases into the funding engine for an unusually explicit corporate mission.

- **Founded:** 1948
- **Headquarters:** Vista, California, United States
- **Founders:** Emanuel H. Bronner (Founder and master soapmaker)
- **Team size:** 201-500 employees on LinkedIn; the supplied company record lists approximately 350.
- **Products:** Pure-Castile Magic Soap, Pure-Castile Magic Bar Soap, Magic Soap Refill Cartons, Sal Suds Biodegradable Cleaner, Organic Sugar Soap
- **Notable:** Reached 75 years in business in 2023., Reported $209.8 million in 2024 revenue., Reported $8,137,797 given to charitable and activist causes in 2024 and more than $100 million donated since 1998.

## Products & services

- **Pure-Castile Magic Soap** — Concentrated liquid soap made from organic and fair-trade plant oils, marketed for 18 uses across body and home.
- **Pure-Castile Magic Bar Soap** — Solid bar soap offered in multiple scents and wrapped in recycled paper.
- **Magic Soap Refill Cartons** — 32-ounce paper-based refill packs that the company says use 86% less plastic than its 100% post-consumer recycled bottles.
- **Sal Suds Biodegradable Cleaner** — Concentrated household cleaner for dishes, laundry, floors and general cleaning.
- **Organic Sugar Soap** — Pump-format body and hand soap formulated with organic sugar and plant oils.
- **Personal care range** — All-One toothpaste, lotions, lip and body balms, hair rinse, hair crème, shaving soap and hand sanitizer.
- **Virgin Coconut Oil** — Regenerative Organic Certified food-grade coconut oil sourced through the company's Sri Lankan supply network.

## Achievements

- Reached 75 years in business in 2023.
- Reported $209.8 million in 2024 revenue.
- Reported $8,137,797 given to charitable and activist causes in 2024 and more than $100 million donated since 1998.
- Reported 18,122 smallholder farmers contributing to fair-trade and organic supply chains in 2024.
- Installed 2,515 acres of dynamic agroforestry and planted 784,149 trees in 2024.
- Became Vista's first locally certified Green Business in 2025.
- Co-founded the Regenerative Organic Alliance and helped launch Regenerative Organic Certified.
- Converted liquid-soap bottles to 100% post-consumer recycled plastic beginning in 2003.
- Donated more than 212,000 four-ounce soaps and nearly 250,000 hand sanitizers through its mutual-aid program from 2020 through May 2025.

## Latest updates

- **2026-05** — Launched a limited-edition Cherry Blossom Pride Soap supporting the ACLU Foundation and LGBTQ+ rights.
- **2026-03** — Purpose Pledge moved from pilot to formal launch with a nine-year framework built around ten operational commitments.
- **2026-02** — Showcased an Ecourage bulk-refill system and EWG Verified Sal Suds at Natural Products Expo West.
- **2026-02** — Reported that All-One International donated $245,500 to 31 organizations across 14 countries during 2025.
- **2025-08** — Published the 2025 All-One! Report covering 2024 revenue, wages, sourcing, philanthropy and environmental data.
- **2025-06** — Transferred ownership of its chocolate line to Magic Chocolate Inc., led by long-time chocolate partners.
- **2025-02** — Announced it would not renew B Corp certification, while remaining a California benefit corporation.

## Links

- Website: https://www.drbronner.com/
- LinkedIn: https://www.linkedin.com/company/dr-bronner%27s
- Twitter/X: https://twitter.com/DrBronner
- YouTube: https://www.youtube.com/user/DrBronnersMagicSoaps
- Instagram: https://www.instagram.com/drbronner/
- Facebook: https://www.facebook.com/DrBronner

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Profile page: https://yespress.io/dr-bronners
Published by YesPress — https://yespress.io
Last updated: 2026-08-13