# Doyle Williams

> Doyle Williams is the Chief Marketing Officer of Protective Life, the Birmingham-based insurer with roughly 3,800 employees and about $7.1 billion in annual revenue. A 40-year veteran of financial services, he spent nearly two decades as marketing chief at COUNTRY Financial before joining Protective in 2020 to lead its distribution companies, unifying them into Concourse Financial Group as its founding CEO. Since October 2022 he has run marketing as an enterprise-wide function, aligning brand and retail across one of the oldest names in American life insurance.

- **Role:** Chief Marketing Officer at Protective Life
- **Organizations:** Protective Life, Concourse Financial Group, COUNTRY Financial, COUNTRY Capital Management, ProEquities, Inc., Protective Distributors, First Protective Insurance Group, LIMRA, LOMA, LL Global, The American College
- **Nationality:** American
- **Education:** BS, Business Administration, Illinois State University, MBA, Gies College of Business, University of Illinois
- **Known for:** Built and led enterprise marketing as a company-wide function at Protective Life, aligning brand and retail marketing., Unified three distribution companies into Concourse Financial Group and served as its founding CEO., Nearly two decades as Chief Marketing Officer at COUNTRY Financial.

## Career timeline

- **1980s** — Begins a career in financial services that spans four decades.
- **~2000-2020** — Serves nearly 20 years at COUNTRY Financial, including Chief Marketing Officer, Chief Experience Officer, and CEO of COUNTRY Capital Management; later Chief Enterprise Strategy Consultant.
- **2020** — Joins Protective Life in July as Senior Vice President, Distribution Companies, overseeing ProEquities, Protective Distributors and First Protective Insurance Group.
- **2021** — Unifies Protective's insurance and financial planning affiliates and launches Concourse Financial Group in July, serving as its founding CEO.
- **2022** — Appointed Chief Marketing Officer of Protective Life effective October 1, leading enterprise-wide marketing.

## Achievements

- Built and led enterprise marketing as a company-wide function at Protective Life, aligning brand and retail marketing.
- Unified three distribution companies into Concourse Financial Group and served as its founding CEO.
- Nearly two decades as Chief Marketing Officer at COUNTRY Financial.
- Earned CLU, ChFC and CPCU professional designations.
- Served on the boards of LIMRA, LOMA, LL Global and as a trustee of The American College.

## Latest updates

- **2022-10** — Appointed Chief Marketing Officer of Protective Life, with David Perry succeeding him as CEO of Concourse Financial Group.

## Links

- Website: https://protective.com
- LinkedIn: http://www.linkedin.com/in/doylewilliams1

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Profile page: https://yespress.io/doyle-williams
Published by YesPress — https://yespress.io
Last updated: 2026-08-14