# Douglas Drouillard

> Douglas Drouillard is the founder and CEO of Society, a web3 loyalty platform, and co-founder and CEO of Shrine Development. A University of Michigan computer science graduate raised in Metro Detroit, he worked in Silicon Valley before returning to build Shrine. His public writing focuses on loyalty economics, data integration, and matching software decisions to customer and business needs.

- **Role:** Founder & CEO at Society; Co-founder & CEO at Shrine Development
- **Organizations:** Society, Shrine Development, Moovweb, FactSet, Lexington DDA
- **Education:** Computer Science, University of Michigan
- **Known for:** Co-founded Shrine Development in 2017., Founded Society, a platform for community engagement and NFT-based loyalty., Reported conducting more than 50 conversations with loyalty leaders to inform his writing on data integration.

## Career timeline

- **2002-2006** — Studied at the University of Michigan; Shrine identifies his degree as computer science.
- **2006** — Began as a software engineer at FactSet, according to The Org’s biography.
- **—** — Worked at Moovweb; colleagues describe engineering, integration, hiring, and team leadership contributions.
- **2017** — Founded Shrine Development; Malissa Drouillard is identified as co-founder.
- **2020** — Appeared on The Phil Bak Podcast on August 27 to discuss technology, startups, app development, and digital distractions.
- **2021-2024** — Served as a trustee of Lexington DDA from May 2021 through November 2024, according to LinkedIn.
- **—** — Founded Society and serves as CEO; Society is also listed as a Shrine product.
- **2024** — Published a series of articles on loyalty program strategy, app decisions, and data integration.

## Achievements

- Co-founded Shrine Development in 2017.
- Founded Society, a platform for community engagement and NFT-based loyalty.
- Reported conducting more than 50 conversations with loyalty leaders to inform his writing on data integration.
- Shrine’s 2023 founder note reported dozens of completed projects after six years.

## Latest updates

- **2025-10** — On October 15, endorsed separating planning from execution and auditing code when using AI coding tools; described his own attempt with Lovable and warned about accumulated technical debt.
- **2025-03** — On March 4, recommended that new loyalty programs launch on the web before committing to an app.
- **2024-12** — Published Does Your Loyalty Program Really Need a Mobile App? on December 2; Shrine’s insights listing also dates its loyalty data integration guide to December 17.
- **2024-11** — Published Cracking the Code: Data Integration for Loyalty Programs on November 20.

## Links

- Website: https://society.win/
- LinkedIn: https://www.linkedin.com/in/drouillard
- GitHub: https://github.com/drouillard

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Profile page: https://yespress.io/douglas-drouillard
Published by YesPress — https://yespress.io
Last updated: 2026-10-23