# DoubleVerify

> DoubleVerify is a New York-based enterprise software company that independently measures and improves digital advertising across the open web, social platforms, mobile apps, commerce media and streaming TV. Its platform helps advertisers determine whether an ad reached a real person, appeared where intended, had a chance to be seen and produced a useful outcome, while giving publishers and marketplaces tools to improve inventory quality. The company generated $748.3 million in 2025 revenue and measured 9.5 trillion billable media transactions; in August 2026, Nielsen agreed to acquire it for approximately $2.15 billion in cash, subject to closing conditions.

- **Founded:** 2008
- **Headquarters:** New York, United States
- **Founders:** Oren Netzer (Co-founder and former CEO), Alex Liverant (Co-founder and former CTO)
- **Team size:** Approximately 1,300 employees
- **Products:** DV Media AdVantage Platform, DV Authentic Ad, DV Pinnacle, DV Authentic Attention, DV Custom Contextual
- **Notable:** Helped establish ad verification as a distinct digital advertising category after launching in 2008., Listed on the New York Stock Exchange in April 2021 after an IPO that raised $360 million., Measured a record 9.5 trillion billable media transactions in 2025, up 15% year over year.

## Products & services

- **DV Media AdVantage Platform** — Advertiser platform organized around verifying media quality, optimizing delivery and proving business outcomes across channels.
- **DV Authentic Ad** — A quality metric and control layer combining fraud, brand suitability, viewability and geography signals for an impression.
- **DV Pinnacle** — Unified campaign setup, reporting and analytics interface for media quality and performance data.
- **DV Authentic Attention** — Privacy-friendly, MRC-accredited attention measurement using exposure and engagement signals.
- **DV Custom Contextual** — Contextual classification and targeting designed to align ads with content without depending on personal identifiers.
- **Brand Suitability Tiers** — Configurable suitability settings that let brands choose risk tolerances rather than use one universal blocklist.
- **DV Scibids AI** — AI-based campaign optimization that adjusts programmatic buying toward advertiser KPIs using DV signals.
- **Rockerbox** — Attribution, marketing-mix modeling and incrementality tools that connect advertising activity with business outcomes.
- **DV Authentic Streaming TV** — Verification, program-level transparency, suitability measurement and optimization for CTV and streaming inventory.
- **DV Neura** — Dynamic AI engine introduced to power media-quality classification, decisioning and effectiveness products.
- **DV Publisher Suite** — Inventory-quality analytics, revenue tools and automated targeting for publishers.
- **DV Marketplace Suite** — Pre-bid and post-bid quality controls and analytics for ad exchanges, commerce media and other marketplaces.

## Achievements

- Helped establish ad verification as a distinct digital advertising category after launching in 2008.
- Listed on the New York Stock Exchange in April 2021 after an IPO that raised $360 million.
- Measured a record 9.5 trillion billable media transactions in 2025, up 15% year over year.
- Generated $748.3 million of 2025 revenue with a 33% adjusted EBITDA margin.
- Maintains Media Rating Council accreditation across numerous digital measurement and verification metrics.
- Expanded from open-web verification into social, mobile in-app, connected TV, streaming TV and commerce media.
- Built a portfolio through acquisitions including Leiki, Ad-Juster, Zentrick, OpenSlate, Meetrics, Scibids and Rockerbox.
- Reached an agreement to be acquired by Nielsen for approximately $2.15 billion in August 2026, subject to closing conditions.

## Latest updates

- **2026-08** — Nielsen agreed to acquire DoubleVerify for approximately $2.15 billion, or $13.60 per share, in an all-cash transaction subject to closing conditions.
- **2026-07** — Published global research on the brand-trust risks posed by poor-quality AI-generated content and reported growing adoption of DV Scibids AI in India.
- **2026-06** — Introduced DV Neura, expanded DV Authentic AdVantage to Meta and TikTok, and added suitability reporting for YouTube audio ads.
- **2026-05** — Added media-quality measurement for LinkedIn Audience Network, content-level controls on Meta Threads and reported first-quarter revenue of $180.8 million.
- **2026-03** — Partnered with Spectrum Reach on show-level transparency through the Certified Transparent Streaming program.
- **2026-01** — Launched DV Authentic Streaming TV, combining verification, suitability measurement and AI optimization for streaming campaigns.
- **2025-03** — Completed the acquisition of Rockerbox, adding attribution, marketing-mix modeling and incrementality capabilities.

## Links

- Website: https://doubleverify.com/
- LinkedIn: https://www.linkedin.com/company/doubleverify-inc/
- YouTube: https://www.youtube.com/c/DoubleVerify_DV
- Facebook: https://www.facebook.com/DoubleVerify/

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Profile page: https://yespress.io/doubleverify
Published by YesPress — https://yespress.io
Last updated: 2026-08-12