# Dotted Line Agency

> Dotted Line Agency is a privately held, bootstrapped integrated marketing agency founded by Lauren Sweeney in Richmond in 2014. It combines brand strategy, creative, content, media, digital, social and public relations for ambitious mid-market organizations, tying the work to business outcomes rather than treating creative as decoration. After an early B2B foothold, the firm invested ahead of demand, nearly doubled revenue from 2020 to 2021, expanded into national consumer work, acquired The King Agency in 2025 and opened a presence in Atlanta.

- **Founded:** 2014
- **Headquarters:** Richmond, United States
- **Founders:** Lauren Sweeney (Founder & CEO)
- **Products:** Brand strategy and identity, Integrated creative campaigns, Content, social and public relations, Media and performance marketing, Digital experiences
- **Notable:** Named No. 15 on Adweek's 2026 Fastest Growing Agencies list and No. 1 among women-led agencies, according to Dotted Line's website., Recognized on the Inc. 5000 list of fastest-growing private companies., Named one of Adweek's Fastest Growing Agencies in 2022.

## Products & services

- **Brand strategy and identity** — Research, positioning, messaging, naming, visual identity and brand systems for emerging, challenger and legacy organizations.
- **Integrated creative campaigns** — Campaign concepts and production across video, print, out-of-home, radio, digital and experiential channels.
- **Content, social and public relations** — Content strategy and production, organic and paid social, media relations, thought leadership and launch communications.
- **Media and performance marketing** — Media strategy, planning, buying, search, display, paid social, measurement and ongoing optimization.
- **Digital experiences** — Web strategy, user experience, design and development connected to customer journeys and conversion goals.
- **AI discovery and AEO consulting** — Guidance on how brands are discovered and represented across AI-mediated search and answer experiences.

## Achievements

- Named No. 15 on Adweek's 2026 Fastest Growing Agencies list and No. 1 among women-led agencies, according to Dotted Line's website.
- Recognized on the Inc. 5000 list of fastest-growing private companies.
- Named one of Adweek's Fastest Growing Agencies in 2022.
- Ranked No. 62 among small employers on Virginia Business' 2022 Best Places to Work list.
- Won three Awards of Excellence and four Awards of Merit at the 2022 Virginia Public Relations Awards for Worksite Labs and Spinnaker Consulting Group work.
- Won six 2024 Healthcare Advertising Awards and five Healthcare Digital Marketing Awards.
- Acquired The King Agency in October 2025, creating a 30-person combined team and adding an Atlanta presence.
- Reported that clients averaged 22% growth in 2025 across the work featured in its client impact report.

## Latest updates

- **2026-09** — Named Jean-Pierre Bovie executive creative director; Dotted Line said he brings more than 20 years of creative leadership across brands including Coca-Cola, Walmart, Meijer, Children's National Hospital and the CDC.
- **2026-09** — Announced rankings of No. 15 on Adweek's Fastest Growing Agencies list and No. 1 among women-led agencies.
- **2026-05** — Founder Lauren Sweeney described her shift from making work for approval to making work for impact in Little Black Book's 'My Biggest Lesson' series.
- **2026-01** — Published its 2025 Client Impact Report, reporting average client growth of 22% among the work featured.
- **2025-10** — Closed the acquisition of The King Agency, retired that brand, added five employees and began building an Atlanta presence; deal terms were not disclosed.

## Links

- Website: https://dottedline.agency
- LinkedIn: https://www.linkedin.com/company/dotted-line-collaborations
- Twitter/X: https://twitter.com/dlcollaboration
- Facebook: https://facebook.com/dottedlinecollaborations

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Profile page: https://yespress.io/dotted-line-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-21