# Dorian Pieracci

> Dorian Pieracci is the Co-Founder and CEO of MOVRS, a Los Angeles sports-technology company that turns ordinary video into structured, labeled 3D data about how humans move. Founded in 2020, MOVRS builds AI-powered biomechanics and digital-twin tools for sports and entertainment partners, from baseball pitching analysis to immersive broadcast experiences. A Georgetown-trained sports industry executive and UC Berkeley graduate, Pieracci is a Comcast NBCUniversal SportsTech accelerator alum who pivoted MOVRS from direct sales to a partner-led model and assembled a team drawn from MLB and major sports media.

- **Role:** Co-Founder and CEO at MOVRS
- **Organizations:** MOVRS, DTP Management, HumanEquity, ProVentures, Tailor Research
- **Nationality:** American
- **Education:** Master of Professional Studies, Sports Industry Management, Georgetown University, Bachelor's degree, University of California, Berkeley
- **Known for:** Co-founded MOVRS (2020), a sports-tech company building AI-powered 3D human data and digital twins, Graduated the Comcast NBCUniversal SportsTech Accelerator (2022), collaborating with Sky Sports and NBC Sports, Built an executive team including former MLB Senior Director of Data Operations Sandy Zinn

## Career timeline

- **2003-2007** — Undergraduate studies at UC Berkeley
- **2009** — Analyst at Focus (formerly Tipptit) and Institutional Sales Representative at Tailor Research
- **2010-2011** — Earned Master's in Sports Industry Management at Georgetown University
- **2011** — Consultant at ProVentures
- **2012-2014** — Director of Digital Strategy at HumanEquity
- **2014-2016** — Consultant at DTP Management
- **2020** — Co-founded MOVRS
- **2022** — MOVRS selected for Comcast NBCUniversal SportsTech Accelerator (Class of 2022)
- **2024-2025** — Expanded MOVRS leadership with hires from MLB and sports media; advanced partner-led model

## Achievements

- Co-founded MOVRS (2020), a sports-tech company building AI-powered 3D human data and digital twins
- Graduated the Comcast NBCUniversal SportsTech Accelerator (2022), collaborating with Sky Sports and NBC Sports
- Built an executive team including former MLB Senior Director of Data Operations Sandy Zinn
- Steered MOVRS through a strategic pivot from direct sales to a partner-led business model
- Drove partnerships across the NBA and G League, English Premier League, MLS and NCAA Tournament coverage

## Latest updates

- **2025** — Continued expanding MOVRS leadership and partner roster across major sports leagues and media.

## Links

- Website: https://movrs.ai
- LinkedIn: https://www.linkedin.com/in/dorianpieracci/

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Profile page: https://yespress.io/dorian-pieracci
Published by YesPress — https://yespress.io
Last updated: 2026-06-24