# Dopamine Studios

> Dopamine Studios is a London boutique talent-management and creator-marketing company founded by Melanie Kentish in 2023. It represents digital creators, develops their intellectual property and commercial careers, and runs creator programmes for brands - including ITV's 100-plus-member Insiders initiative. Its point of difference is deliberately narrow management capacity: the company says its talent managers typically work with no more than three creators each, trading agency volume for attention.

- **Founded:** 2023
- **Headquarters:** London, United Kingdom
- **Founders:** Melanie Kentish (Founder & CEO)
- **Products:** Talent management, IP and career development, Creator-led marketing, Training and advisory
- **Notable:** Founder Melanie Kentish received the bCreator Serious Influence Award in 2023., Helped ITV launch ITV Insiders in 2024, bringing together more than 100 creators across interests, demographics and UK regions., Dopamine Studios' Code of Silence campaign was shortlisted for Lifestyle Creator Marketing Campaign of the Year at the 2026 ITV bCreator Awards.

## Products & services

- **Talent management** — Audience development, content strategy, commercial partnerships, media training, monetisation and day-to-day career management for digital creators.
- **IP and career development** — Development of publishing, podcasts, broadcast formats, products, licensing, hosting and live opportunities intended to carry creators beyond social media.
- **Creator-led marketing** — Brand strategy, landscape analysis, creator casting and contracting, ambassador programmes, campaign execution, social listening, reporting and optimisation.
- **Training and advisory** — Seminars, toolkits, audits, white papers and operating frameworks for brand and internal marketing teams.

## Achievements

- Founder Melanie Kentish received the bCreator Serious Influence Award in 2023.
- Helped ITV launch ITV Insiders in 2024, bringing together more than 100 creators across interests, demographics and UK regions.
- Dopamine Studios' Code of Silence campaign was shortlisted for Lifestyle Creator Marketing Campaign of the Year at the 2026 ITV bCreator Awards.
- Represented creators Natalie O'Neill, The Braley Family and Pizza the Queen appeared on the 2026 ITV bCreator Awards shortlist.

## Latest updates

- **2026-06** — Code of Silence by Dopamine Studios was shortlisted for Lifestyle Creator Marketing Campaign of the Year at the ITV bCreator Awards.
- **2026-06** — Creators represented by the agency appeared across the 2026 ITV bCreator Awards shortlist, including Natalie O'Neill, The Braley Family and Pizza the Queen.
- **2025-03** — Tasha Harris joined as Head of Creator Marketing, leading paid creator work with ITV and opening the service to additional brands.
- **2024-04** — ITV launched ITV Insiders with Dopamine Studios as a partner on the ambassador initiative.

## Links

- Website: https://www.dopaminestudios.co.uk/
- LinkedIn: https://www.linkedin.com/company/dopamine-studiosltd/
- Instagram: https://www.instagram.com/thedopaminestudios/

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Profile page: https://yespress.io/dopamine-studios
Published by YesPress — https://yespress.io
Last updated: 2026-09-23