# Donnalyn Smith

> Donnalyn Smith is the Global CEO of Momentum Worldwide, the experiential and brand-experience agency within the Interpublic Group. She joined Momentum in 1995 and rose through account leadership, managing director and regional roles to President of North America before being named Global CEO in November 2022. Under her leadership Momentum has been named Experiential Agency of the Year by Adweek and Campaign US and Employer of the Year by Digiday. A founding member of the #TimesUpAdvertising movement and a She Runs It Trailblazer Mom of the Year, she is a vocal advocate for diversity, fairness and support systems for working parents in the industry.

- **Role:** Global CEO at Momentum Worldwide
- **Organizations:** Momentum Worldwide, Interpublic Group (IPG), #TimesUpAdvertising, She Runs It
- **Nationality:** American
- **Known for:** Rose from account leadership to Global CEO of Momentum Worldwide over a 27-year tenure, Led Momentum to Adweek Experiential Agency of the Year and Campaign US Experiential Agency of the Year recognition, Led Momentum to Digiday Employer of the Year recognition

## Career timeline

- **1995** — Joined Momentum Worldwide, beginning as an account leader
- **2000s** — Rose through Group Account Director, Managing Director and Regional Director roles on several of the agency's largest accounts
- **2018** — Named a She Runs It 'Trailblazer Mom of the Year' and included on Adweek's Disruptors list; founding member of #TimesUpAdvertising
- **2019** — Served as EVP and President of North America for Momentum Worldwide
- **2022** — Named Global CEO of Momentum Worldwide, effective November 14, 2022

## Achievements

- Rose from account leadership to Global CEO of Momentum Worldwide over a 27-year tenure
- Led Momentum to Adweek Experiential Agency of the Year and Campaign US Experiential Agency of the Year recognition
- Led Momentum to Digiday Employer of the Year recognition
- Founding member of the #TimesUpAdvertising movement
- Named a She Runs It 'Trailblazer Mom of the Year' (2018)
- Named to Adweek's Disruptors list (2018)
- Pioneered workplace support systems for working parents within the agency

## Latest updates

- **2022-11** — Named Global CEO of Momentum Worldwide, succeeding to the top leadership role from President of North America.

## Links

- Website: https://www.momentumww.com
- LinkedIn: http://www.linkedin.com/in/donnalyn-smith-6549ba6
- Twitter/X: https://twitter.com/MomentumWW
- Instagram: https://instagram.com/Momentumworldwide/
- Facebook: https://facebook.com/Momentumworldwide/

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Profile page: https://yespress.io/donnalyn-smith
Published by YesPress — https://yespress.io
Last updated: 2026-07-17