# Donna Latson Gittens

> Donna Latson Gittens founded causemedia in Watertown, Massachusetts, in 1997 after a twenty-year career at WCVB-TV. Renamed MORE Advertising in 2012, the agency built its practice around social causes and community engagement. She and Judi Haber sold the business to senior colleagues Megan Palamé and Beth LePage in January 2025; Gittens remains its founder and a board member. Her wider work includes public speaking, mentoring women entrepreneurs, community relations consulting for the Boston Red Sox, and hosting public-affairs conversations.

- **Role:** Founder and Board Member at MORE Advertising
- **Organizations:** MORE Advertising, WCVB-TV (former executive), Associated Industries of Massachusetts (documented past board and executive committee service), The Village Bank (documented board service in 2021 and 2023), The Lenny Zakim Fund (board emerita), Massachusetts Marketing Partnership (appointed by Governor Charles Baker)
- **Education:** Bachelor of Arts, Park University, Master of Business Administration, Northeastern University, Honorary Doctor of Humane Letters, Elms College
- **Known for:** Founded causemedia, later MORE Advertising, in 1997., Recipient of The Boston Club’s inaugural Women in Business Racial Equity Award in 2021., Recipient of the Pinnacle Award for Achievement in Entrepreneurship from the Greater Boston Chamber of Commerce Women’s Network.

## Career timeline

- **Before 1997** — Spent approximately twenty years at WCVB-TV, rising to a vice-presidential role in community programming and affairs.
- **1997** — Founded causemedia in Watertown, Massachusetts; Judi Haber joined early in the agency’s first year.
- **2012** — causemedia was rebranded as MORE Advertising.
- **2014** — Won the Greater New England Minority Supplier Development Council’s first annual Shark Tank competition.
- **2021** — Accepted The Boston Club’s inaugural Women in Business Racial Equity Award on November 4.
- **2023** — Hosted a February 3 Basic Black discussion on philanthropy in communities of color; appeared on Game of Her Own on April 13.
- **2025** — Sale of MORE to Megan Palamé and Beth LePage closed January 3; Gittens continued on the board.

## Achievements

- Founded causemedia, later MORE Advertising, in 1997.
- Recipient of The Boston Club’s inaugural Women in Business Racial Equity Award in 2021.
- Recipient of the Pinnacle Award for Achievement in Entrepreneurship from the Greater Boston Chamber of Commerce Women’s Network.
- Recipient of the first annual Jackie Robinson Award for Most Valuable Diverse Business Partner from the Boston Red Sox and Major League Baseball.
- Recipient of the Alex Cora Leadership Award from the Boston Area Church League and Boston Red Sox.
- Winner of the Greater New England Minority Supplier Development Council’s first annual Shark Tank competition in 2014.
- Recipient of an honorary doctorate from Elms College.
- Received Boston Red Sox World Series championship rings for 2004, 2007, 2013 and 2018.

## Latest updates

- **2025-10** — Commented in The Bay State Banner’s retrospective on Karen Holmes Ward’s WCVB career; Gittens had hired Ward into her first station role.
- **2025-01** — MORE’s sale to Megan Palamé and Beth LePage closed January 3; Gittens transitioned from CEO to continued board service.

## Links

- Website: https://www.donnalatsongittens.com/
- LinkedIn: https://www.linkedin.com/in/donna-latson-gittens-3a7b4611/
- Instagram: https://www.instagram.com/donnalatsongittens/

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Profile page: https://yespress.io/donna-latson-gittens
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Last updated: 2026-10-22