# Donna Finelli

> Donna Finelli is an Ontario-based marketing executive and Chief Marketing Officer at Sports Distributors of Canada, the organization behind Source for Sports. Her career has crossed agency work, consumer products, quick-service restaurants and sporting-goods retail, including leadership roles at Tim Hortons and Boston Pizza before she joined Source for Sports in 2019. Her recent work has centered on repositioning a national buying group around personalized expertise, independently owned stores and the role local retailers play in Canadian sports communities.

- **Role:** Chief Marketing Officer at Sports Distributors of Canada (Source for Sports)
- **Organizations:** Sports Distributors of Canada, Source for Sports, Boston Pizza International, Tim Hortons, Cossette, McDonald's Canada, Mattel, SC Johnson
- **Education:** York University
- **Known for:** Advanced from Director of Brand Marketing to Vice President of Marketing, Food & Merchandise during a decade at Tim Hortons., Led digital infrastructure, menu production and design, customer relationship management, and research and analytics teams at Boston Pizza International., Assumed responsibility for all marketing activities across the Boston Pizza system as interim Senior Vice President of Marketing in 2017.

## Career timeline

- **2003-2011** — Served as Director of Brand Marketing at Tim Hortons.
- **2011-2013** — Served as Vice President of Marketing, Food & Merchandise at Tim Hortons.
- **2015-10** — Joined Boston Pizza International, initially leading marketing insights and services.
- **2017-11** — Appointed interim Senior Vice President of Marketing at Boston Pizza International, responsible for marketing across the system.
- **2019-05** — Joined Source for Sports as Chief Marketing Officer with responsibility for marketing in Canada and the United States.
- **2023** — Shared the rollout of Source for Sports' new branding and design across stores.
- **2026-05** — Helped launch the 'Hometowns Like These' and 'Source for Community' campaign focused on local store owners and sports communities.

## Achievements

- Advanced from Director of Brand Marketing to Vice President of Marketing, Food & Merchandise during a decade at Tim Hortons.
- Led digital infrastructure, menu production and design, customer relationship management, and research and analytics teams at Boston Pizza International.
- Assumed responsibility for all marketing activities across the Boston Pizza system as interim Senior Vice President of Marketing in 2017.
- Led the marketing side of Source for Sports' repositioning from an expertise-first message toward the customer-focused promise 'We Fit Your Game.'
- Brought Source for Sports' local ownership model into national campaign work distributed through Sportsnet+, digital channels and connected television in 2026.

## Latest updates

- **2026-05** — Source for Sports launched 'Hometowns Like These' and 'Source for Community,' a campaign about store owners and staff as local sports ambassadors.
- **2023-04** — Finelli shared images of the Source for Sports rebrand and store design rolling out across the country.

## Links

- Website: https://www.sourceforsports.ca
- LinkedIn: https://www.linkedin.com/in/donna-finelli-0717052
- Twitter/X: https://twitter.com/sourcenation
- YouTube: https://www.youtube.com/user/Sourceforsports
- Instagram: https://www.instagram.com/sourceforsportscanada
- Facebook: https://www.facebook.com/sourceforsportscanada
- TikTok: https://www.tiktok.com/@sourceforsportscanada

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Profile page: https://yespress.io/donna-finelli
Published by YesPress — https://yespress.io
Last updated: 2026-08-24