# Doner Partners Network

> Doner Partners Network grew from the 1937 Detroit agency founded by Wilfred 'Brod' Doner into an integrated Stagwell marketing network built around creative, strategy, media, production, digital, data and public relations. Its defining market bet is that national brands need a better feel for everyday American consumers. In 2026, Doner joined Colle McVoy in the 500-plus-person DonerColle Partners alliance while retaining its own identity and client relationships.

- **Founded:** 1937
- **Headquarters:** Southfield, United States
- **Founders:** Wilfred 'Brod' Doner (Founder)
- **Products:** Integrated brand marketing, Doner Media, Integrated production, Health and wellness practice, Main St. American Values Study
- **Notable:** The Timex line 'Takes a licking and keeps on ticking' became one of the best-known U.S. advertising slogans of the twentieth century., Named an Ad Age A-List Standout Agency in 2022 after adding more than $10 million in new business during 2021., The Saucony and Galen NIL Student Nurse Initiative won the 2023 Grand Clio for Best in Show at the Clio Sports Awards.

## Products & services

- **Integrated brand marketing** — Research, strategy, creative, design, digital experiences and campaign development coordinated around a brand's business problem.
- **Doner Media** — Media and audience planning, buying, creative testing, optimization and real-time reporting; relaunched after the earlier media operation had been folded into Assembly.
- **Integrated production** — Content and campaign production supported by AI-assisted workflows and in-house studio capabilities.
- **Health and wellness practice** — Healthcare communications for products, providers and patients.
- **Main St. American Values Study** — A proprietary research framework, created with National Research Group from 5,000 U.S. adults, that maps universal, aspirational and identity-based values to brand affinity and loyalty.

## Achievements

- The Timex line 'Takes a licking and keeps on ticking' became one of the best-known U.S. advertising slogans of the twentieth century.
- Named an Ad Age A-List Standout Agency in 2022 after adding more than $10 million in new business during 2021.
- The Saucony and Galen NIL Student Nurse Initiative won the 2023 Grand Clio for Best in Show at the Clio Sports Awards.
- The NIL Student Nurse Initiative won a 2024 One Show Gold Pencil in Public Relations / Brand Partnerships and a Health & Wellness Merit.
- Production accounted for 15% of Doner's revenue in 2021, leading the agency to spin Cahoots out as an independent production business.
- The agency reported 43 accounts, 362 employees and 9.6% organic growth at year-end 2021 to Campaign US.

## Latest updates

- **2026-09** — The UPS Store introduced Blu, its first recurring brand character, in new work from Doner.
- **2026-08** — DonerColle Partners and National Research Group released the Main St. American Values Study, based on 5,000 adults in all 50 states.
- **2026-07** — Doner was named creative agency of record for Navy Federal Credit Union.
- **2026-05** — DonerColle Partners appointed Mariana O'Kelly as its first chief creative officer, effective June 1.
- **2026-05** — DonerColle Partners was appointed creative agency of record for Hershey's salty snacks portfolio.
- **2026-01** — Doner and Colle McVoy formed DonerColle Partners, a strategic alliance of more than 500 people across Detroit, Minneapolis and Chicago.

## Links

- Website: https://www.doner.com/
- LinkedIn: https://www.linkedin.com/company/doner
- Instagram: https://www.instagram.com/doner_agency

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Profile page: https://yespress.io/doner-partners-network
Published by YesPress — https://yespress.io
Last updated: 2026-09-24