# Don White

> Don White, also known professionally as Donny White, is CEO and co-founder of Satisfi Labs, which builds conversational AI for sports, entertainment and tourism. His career spans 15 years at Bloomberg, sales leadership at Datahug and the development of AI assistants and agents for physical destinations.

- **Role:** CEO and co-founder at Satisfi Labs
- **Organizations:** Satisfi Labs, Bloomberg Tradebook, Datahug
- **Education:** MBA, Cornell University, Johnson Graduate School of Management, BBA, Baruch College
- **Known for:** Co-founded Satisfi Labs, a conversational AI company serving sports, entertainment and tourism., Previously led Bloomberg Tradebook’s Americas sales and strategy division, described in early biographies as a $110 million division., Led Satisfi Labs through the Broadw.ai merger and expansion into agent performance management.

## Career timeline

- **Before 2013** — Spent 15 years at Bloomberg, with roles spanning operations, product and sales leadership.
- **2013** — Began interviewing at startups; subsequently joined Datahug as VP of sales.
- **2016** — Co-founded Satisfi Labs.
- **2019** — Satisfi Labs announced funding led by MLB and Red Light Management; total funding at the time reached $6 million.
- **2023** — Discussed Satisfi Labs’ Context LLM Response System and integration of large language models.
- **2024** — Satisfi Labs merged with Broadw.ai.
- **2025** — Satisfi Labs joined Comcast NBCUniversal SportsTech’s 2025 cohort and hired Dima Galat to lead AI.
- **2026** — Satisfi Labs introduced its Agent Performance Console.

## Achievements

- Co-founded Satisfi Labs, a conversational AI company serving sports, entertainment and tourism.
- Previously led Bloomberg Tradebook’s Americas sales and strategy division, described in early biographies as a $110 million division.
- Led Satisfi Labs through the Broadw.ai merger and expansion into agent performance management.
- Named with Randy Newman as an inventor on US patent 12,743,435 B2, Autonomous generation of query responses, issued September 22, 2026.

## Latest updates

- **2026-09** — US patent 12,743,435 B2 lists Randy Newman and Don White as inventors and Satisfi Labs as assignee.
- **2026-02** — Discussed the Agent Performance Console; 115 clients deployed it at launch, according to his February 18 interview.

## Links

- Website: https://www.satisfilabs.com/
- LinkedIn: https://www.linkedin.com/in/donny-white-9a9bb69
- Twitter/X: https://x.com/TheDonnyWhite

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Profile page: https://yespress.io/don-white
Published by YesPress — https://yespress.io
Last updated: 2026-10-22