# Dominion Dealer Solutions

> Dominion Dealer Solutions is a Dominion Enterprises automotive technology business serving dealerships through Activator customer data tools, Cross-Sell registration reporting, Dealer Specialties merchandising services, and Dominion DMS operational software. Its portfolio combines software with data services and work performed on dealership lots.

- **Founded:** 2006
- **Headquarters:** Norfolk, United States
- **Products:** VUE by Dominion DMS, Activator, Cross-Sell Interactive, Dealer Specialties, VinMotion
- **Notable:** Launched cloud-based VUE DMS in January 2018., Announced $0 initial and monthly VUE Core fees at NADA Show 2023., Dealer Specialties reports serving more than 3,000 dealerships.

## Products & services

- **VUE by Dominion DMS** — Azure-based cloud dealer management system for US franchised dealerships, covering sales, accounting, parts and service; integrates external applications through SecureVUE APIs.
- **Activator** — Automotive customer data platform with identity resolution, customer profiles, audience building, multichannel marketing and reporting.
- **Cross-Sell Interactive** — Customizable vehicle title and registration reporting for dealerships, media companies and auto lenders. Current availability statement lists 40 US states.
- **Dealer Specialties** — On-lot vehicle photography, condition reports, labels, inventory merchandising software and listing distribution; founded in 1989.
- **VinMotion** — Dealer Specialties inventory merchandising software for managing photos, listings and distribution.
- **Dominion StoryBuilder** — VIN-based, AI-assisted vehicle description generation.
- **VUE Net** — Business continuity offering with data backup, recovery planning and team preparation.
- **Activator Data Analysis** — Free assessment of live DMS data for duplicates, gaps, reachability and audience counts; requires authorized read-only access.

## Achievements

- Launched cloud-based VUE DMS in January 2018.
- Announced $0 initial and monthly VUE Core fees at NADA Show 2023.
- Dealer Specialties reports serving more than 3,000 dealerships.
- Activator reports a 46% increase in reachable base across a 37-dealer group as of August 6, 2026; vendor-reported, not a guaranteed sales result.

## Latest updates

- **2026-08** — Activator’s current homepage reports identity-resolution and reachability measurements across a 37-dealer group as of August 6, 2026, including a 46% increase in reachable base.
- **2026-02** — VUE release notes list journal and schedule customization, reconciliation reference links, expanded engine-code fields and OEM parts-pricing notifications.
- **2026-01** — VUE updates include parts search improvements and repair-order estimate controls.

## Links

- Website: https://www.drivedominion.com/
- LinkedIn: https://www.linkedin.com/company/dominion-dealer-solutions
- Twitter/X: https://twitter.com/dominiondealer
- YouTube: https://www.youtube.com/dominiondealer
- Facebook: https://www.facebook.com/DominionDealerSolutions

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Profile page: https://yespress.io/dominion-dealer-solutions
Published by YesPress — https://yespress.io
Last updated: 2026-10-25