# Domestic & General

> Domestic & General is a London-based appliance care and protection company that turns an inconvenient household breakdown into a managed service: cover, diagnosis, repair and, when necessary, replacement. Its edge is a century of claims and repair data, long-running distribution partnerships with manufacturers and retailers, and a subscription model serving 6.7 million customers in FY25 across 12 markets. The company reported £1.2 billion of FY25 revenue and 2.7 million annual repairs, while building a more digital repair stack and expanding in the United States.

- **Founded:** 1912
- **Headquarters:** London, United Kingdom
- **Founders:** Samuel Copley (Founder)
- **Team size:** Approximately 3,000 employees across 12 markets; LinkedIn listed about 3,400 employee profiles in 2026.
- **Products:** Appliance protection plans, Repair & Care, Partner warranty programs, Smart-fix, Warranty-in-a-box platform
- **Notable:** Surpassed £1 billion in annual revenue in FY24 and reported £1.2 billion in FY25., Reached 6.7 million subscription customers and £1.043 billion of subscription revenue in FY25., Completed 2.7 million repairs in FY25 with a reported 79% first-time-fix rate.

## Products & services

- **Appliance protection plans** — Insurance, service plans and maintenance-and-support plans covering breakdowns and, depending on the plan, accidental damage for domestic appliances and consumer electronics.
- **Repair & Care** — A fixed-price repair route for customers without an existing plan, paired with ongoing maintenance and support where offered.
- **Partner warranty programs** — White-label and co-branded protection, registration, marketing and claims administration for appliance manufacturers, retailers and affinity partners.
- **Smart-fix** — Digital self-help using guided troubleshooting, videos and AI-assisted chat to resolve suitable faults without an engineer visit.
- **Warranty-in-a-box platform** — A cloud-based, next-generation platform intended to make warranty programs easier to deploy across markets and connect repair partners more closely.
- **Repair, replacement and claims orchestration** — Diagnosis, engineer scheduling, parts and repair coordination, policy administration and replacement when covered products cannot be economically repaired.

## Achievements

- Surpassed £1 billion in annual revenue in FY24 and reported £1.2 billion in FY25.
- Reached 6.7 million subscription customers and £1.043 billion of subscription revenue in FY25.
- Completed 2.7 million repairs in FY25 with a reported 79% first-time-fix rate.
- Expanded to 12 markets across the UK, Europe, the United States and beyond.
- Built a repair ecosystem described in the 2025 Asurion announcement as more than 25,000 independent engineers.
- Reached more than 284,000 US subscription customers by the end of FY25, up from about 100,000 a year earlier.
- Had near-term emissions targets validated by the Science Based Targets initiative in 2025.
- Reported more than 20 years of uninterrupted organic revenue growth.
- Completed the $75 million upfront acquisition of US post-sale warranty specialist After, Inc. in 2023.

## Latest updates

- **2026-07** — FY26 reporting indicated revenue grew 6%, subscription revenue grew 9%, the customer base exceeded 7 million and adjusted EBITDA reached £188.2 million; no official acquisition-completion announcement was located.
- **2025-12** — Asurion agreed to acquire Domestic & General from CVC-advised funds and ADIA-owned Luxinva; terms were undisclosed and closing was subject to regulatory approval.
- **2025-11** — Domestic & General announced a protection partnership with Euronics and its network of independent electrical retailers.
- **2025-07** — FY25 results showed £1.2 billion of revenue, £162 million adjusted EBITDA, 6.7 million subscribers and rapid US growth.
- **2025-05** — The Science Based Targets initiative validated D&G's near-term emissions-reduction targets.
- **2024-07** — The company extended its John Lewis Protect Plus relationship and reported FY24 revenue above £1 billion.

## Links

- Website: https://www.domesticandgeneral.com/corporate/
- LinkedIn: https://www.linkedin.com/company/domestic-%26-general
- Twitter/X: https://twitter.com/DandG_Global
- Facebook: https://facebook.com/DandGGlobal/

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Profile page: https://yespress.io/domestic-general
Published by YesPress — https://yespress.io
Last updated: 2026-08-13