# Dom Wong

> Dom Wong is the co-founder and CEO of Pogo, a New York startup rebuilding the data economy by paying people directly for their own data. What began as 'Honey for the real world' - an app that rewards users for sharing location, email, and transaction history - has grown into an AI-powered consumer research platform that lets brands interview hundreds of purchase-verified shoppers within an hour. With 3M+ opted-in users, visibility into roughly 1 in every 150 American shopping trips, and over $30M raised, Wong has turned the question 'why don't people get paid for their own data?' into a business ranked the #1 loyalty app in America by Newsweek two years running.

- **Role:** Co-Founder & CEO at Pogo
- **Organizations:** Pogo
- **Nationality:** American
- **Education:** Bachelor of Arts, Economics and Music Technology, Northwestern University
- **Known for:** Co-founded and leads Pogo, with 3M+ opted-in users and visibility into roughly 1 in 150 US shopping trips, Grew Pogo to track $470B in transaction volume, Raised over $30M from investors including Josh Buckley, Slow Ventures, Village Global, 20VC, plus creators and operators like The Chainsmokers, Sophia Amoruso, Ryan Tedder, Lenny Rachitsky and the founders of Honey

## Career timeline

- **2012** — Product Incubation at Google; Data Analytics at Syndio
- **2013** — Business Operations at TalentBin; investment team at Seraph Group
- **2014** — Co-founded BarLift; Business Analyst at Monitor Deloitte; investment team at Lightbank
- **2016-2017** — Lead of Strategy & Growth at Uptake
- **2017-2019** — Head of Growth at Zenreach, where he founded the ads business
- **2020** — Co-founded Pogo with Oskar Melking and Shikhar Mohan
- **2022** — Pogo raised $14.8M (seed led by Josh Buckley); 'Honey for the real world' launch coverage in TechCrunch
- **2024** — Pogo named #1 loyalty app in America by Newsweek
- **2025** — Pogo named #1 loyalty app in America by Newsweek again; launched AI consumer research platform; $32M total funding reported

## Achievements

- Co-founded and leads Pogo, with 3M+ opted-in users and visibility into roughly 1 in 150 US shopping trips
- Grew Pogo to track $470B in transaction volume
- Raised over $30M from investors including Josh Buckley, Slow Ventures, Village Global, 20VC, plus creators and operators like The Chainsmokers, Sophia Amoruso, Ryan Tedder, Lenny Rachitsky and the founders of Honey
- Built Pogo into the #1 loyalty app in America per Newsweek (2024 and 2025)
- Launched an AI qualitative research platform serving brands like Hershey, Chomps, Funko, Nestle Purina, The Trade Desk and Bojangles
- Founded the ads business at Zenreach as Head of Growth

## Latest updates

- **2025** — Pogo launched its AI consumer research platform letting brands interview hundreds of purchase-verified buyers within an hour, and reported $32M in total funding.
- **2025** — Pogo named the #1 loyalty app in America by Newsweek for the second consecutive year.

## Links

- Website: https://joinpogo.com
- LinkedIn: https://www.linkedin.com/in/domwong14/
- Twitter/X: https://x.com/domwong_
- Instagram: https://www.instagram.com/domwong14/

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Profile page: https://yespress.io/dom-wong
Published by YesPress — https://yespress.io
Last updated: 2026-06-24