# Dolls Kill

> Dolls Kill is a San Francisco-based online retailer for self-proclaimed misfits - selling rave, goth, y2k, kawaii and festival-ready apparel to a global Gen Z audience. Founded in 2011 by ex-DJ Shoddy Lynn and entrepreneur Bobby Farahi, the brand grew from selling fox tails out of a backpack into a Sequoia-backed, ~$50M-revenue digital boutique that runs its own house labels (Current Mood, Sugar Thrillz, Widow) alongside outside brands.

- **Founded:** 2011
- **Headquarters:** San Francisco, California, United States
- **Founders:** Shoddy Lynn (Co-founder, Chief Creative Officer), Bobby Farahi (Co-founder, CEO)
- **Team size:** ~300
- **Products:** Dolls Kill marketplace, Current Mood, Sugar Thrillz, Widow, Delia*s
- **Notable:** Named Inc. magazine's Fastest Growing Retailer in 2014., Raised $40M Series B from Sequoia Capital in December 2019., Built a portfolio of in-house labels (Current Mood, Sugar Thrillz, Widow) that compete with the wholesale brands they sell.

## Products & services

- **Dolls Kill marketplace** — Curated online boutique selling clothing, shoes, and accessories across rave, festival, goth, y2k, kawaii, and streetwear aesthetics.
- **Current Mood** — In-house punk and streetwear label.
- **Sugar Thrillz** — In-house girly, kawaii, and baby-doll label.
- **Widow** — In-house goth and dark-aesthetic label.
- **Delia*s** — Relaunched 1990s-themed sub-label, licensed in 2018.
- **Physical pop-ups and store** — Brick-and-mortar boutique in San Francisco's Haight-Ashbury district plus rotating festival pop-ups at Coachella, EDC and beyond.

## Achievements

- Named Inc. magazine's Fastest Growing Retailer in 2014.
- Raised $40M Series B from Sequoia Capital in December 2019.
- Built a portfolio of in-house labels (Current Mood, Sugar Thrillz, Widow) that compete with the wholesale brands they sell.
- Maintained one of the largest alternative-fashion social followings on Instagram and TikTok.

## Latest updates

- **2019-12** — Closed $40M Series B led by Sequoia Capital; Alfred Lin joined board.
- **2018** — Relaunched Delia*s as a Y2K-themed sub-label.
- **2017** — Opened first physical pop-up in San Francisco's Haight-Ashbury.
- **2014** — Inc. magazine named Dolls Kill Fastest Growing Retailer.

## Links

- Website: https://dollskill.com
- LinkedIn: https://www.linkedin.com/company/dolls-kill
- Twitter/X: https://twitter.com/dollskill
- YouTube: https://www.youtube.com/user/DollsKill
- Instagram: https://www.instagram.com/dollskill
- Facebook: https://www.facebook.com/DollsKill
- TikTok: https://www.tiktok.com/@dollskill

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Profile page: https://yespress.io/dolls-kill
Published by YesPress — https://yespress.io
Last updated: 2026-05-29