# Doji

> Doji is a New York-based AI fashion startup building an app that turns a handful of selfies into a photo-realistic personal avatar, then lets people try on real clothing from anywhere on the web. Founded in 2024 by Dorian Dargan and Jim Winkens - the name is a mash-up of their first names - Doji uses its own diffusion models to make virtual try-ons feel less like a gimmick and more like a fun, social way to shop. The company raised a $14M seed round led by Thrive Capital with participation from Seven Seven Six in May 2025, days after launching on the App Store in more than 80 countries.

- **Founded:** 2024
- **Headquarters:** New York, New York, United States
- **Founders:** Dorian Dargan (Co-Founder & CEO), Jim Winkens (Co-Founder)
- **Team size:** ~11 employees
- **Products:** Doji app (iOS), AI avatar creation, Browser extension, Personalized style feed
- **Notable:** Raised a $14M seed round led by Thrive Capital with Seven Seven Six days after launch (May 2025)., Launched on the App Store in more than 80 countries., Built proprietary diffusion models for photo-realistic avatars and try-ons.

## Products & services

- **Doji app (iOS)** — An AI fashion app that generates a photo-realistic avatar from selfies and full-body photos, then lets users try on curated looks and products from anywhere on the internet.
- **AI avatar creation** — Users upload roughly six selfies and two full-body images; Doji's proprietary diffusion models build a personalized, photo-realistic likeness in about 30 minutes.
- **Browser extension** — Try on products instantly while browsing any fashion website and save items to a wishlist with a tap.
- **Personalized style feed** — A feed of looks styled by tastemakers and brands; users can remix others' looks or style new ones from scratch and share favorites.

## Achievements

- Raised a $14M seed round led by Thrive Capital with Seven Seven Six days after launch (May 2025).
- Launched on the App Store in more than 80 countries.
- Built proprietary diffusion models for photo-realistic avatars and try-ons.
- Featured by TechCrunch, Forbes, and fashion press including L'Officiel.

## Latest updates

- **2025-01** — Doji enters private beta, positioning itself as a fun new way to shop for fashion online.
- **2025-05** — Publicly launches on the App Store in 80+ countries and announces a $14M seed round led by Thrive Capital with Seven Seven Six.

## Links

- Website: https://doji.com
- LinkedIn: http://www.linkedin.com/company/doji-com
- Twitter/X: https://x.com/doji_com
- Instagram: https://www.instagram.com/doji__official/
- TikTok: https://www.tiktok.com/@doji_com

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Profile page: https://yespress.io/doji
Published by YesPress — https://yespress.io
Last updated: 2026-08-06