# Doing Things

> Doing Things owns and operates a portfolio of social entertainment brands, including Recess Therapy, Bob Does Sports, Overheard and Middle Class Fancy. It develops content and communities, then earns revenue through advertising, merchandise, events and licensing.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** Reid Hailey Jr. (Co-founder and CEO), Derek Lucas (Co-founder)
- **Products:** Social entertainment portfolio, Brand partnerships, Breezy Golf, Brand merchandise, Events and experiences
- **Notable:** Fast Company ranked Doing Things seventh in its 2026 social media Most Innovative Companies list., Inc. lists Doing Things as a 2026 Inc. 5000 honoree., Built a profitable business before its announced Series A.

## Products & services

- **Social entertainment portfolio** — Owns and operates social brands and develops original entertainment; examples include Middle Class Fancy, Overheard, Recess Therapy and Bob Does Sports.
- **Brand partnerships** — Branded social content and campaigns connecting advertisers with the portfolio’s communities.
- **Breezy Golf** — Golf apparel and accessories associated with Bob Does Sports.
- **Brand merchandise** — Direct-to-consumer shops for portfolio brands.
- **Events and experiences** — Golf tournaments, comedy roasts and sponsored experiences.
- **Content licensing** — Licensing video and user-generated content for commercial use.

## Achievements

- Fast Company ranked Doing Things seventh in its 2026 social media Most Innovative Companies list.
- Inc. lists Doing Things as a 2026 Inc. 5000 honoree.
- Built a profitable business before its announced Series A.

## Latest updates

- **2026-03** — Included in Fast Company’s social media Most Innovative Companies list, recognizing its push into products and events.
- **2026-10** — Homepage checked this month reports 40 multi-platform creator brands, 95M+ followers and 500M+ average monthly reach; observation date, not an announcement date.

## Links

- Website: https://doingthings.com/
- LinkedIn: https://www.linkedin.com/company/doingthings
- Twitter/X: https://twitter.com/doingthingsmedia
- Instagram: https://instagram.com/doingthings
- Facebook: https://facebook.com/doingthingsmedia

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Profile page: https://yespress.io/doing-things
Published by YesPress — https://yespress.io
Last updated: 2026-10-05