# Dmytro (Dmitry) Gerasymenko

> Dmytro Gerasymenko is the Ukrainian founder and CEO of Ahrefs, the Singapore-based marketing software company. A programmer with an early interest in search, he built a subscription business around web data and went on to develop Yep, a search engine proposing a 90/10 advertising revenue split in favor of content creators.

- **Role:** Founder and CEO at Ahrefs
- **Organizations:** Ahrefs, Yep
- **From:** Nizhyn, Ukraine
- **Nationality:** Ukrainian
- **Education:** National Technical University of Ukraine 'Kyiv Polytechnic Institute'
- **Known for:** Founded and continues to lead Ahrefs, a bootstrapped marketing software company., Developed a commercial business around independently crawled web and backlink data., Led the development of Yep, with its own search index and a proposed creator revenue-sharing model.

## Career timeline

- **School years** — Built a programming-documentation search project; later lost the work after a server problem.
- **Before Ahrefs** — Worked as a C# and PHP developer in Kyiv, then freelanced as a programmer and project manager for a US company.
- **2010** — Began building the business that became Ahrefs, working with Igor Pikovets.
- **2011** — Launched the Ahrefs backlink service.
- **2012** — Relocated to Singapore to develop Ahrefs.
- **2019** — Publicly announced plans for a general-purpose search engine.
- **2022** — Yep became publicly available in beta.
- **2025** — Ahrefs introduced Brand Radar for measuring visibility in AI search.

## Achievements

- Founded and continues to lead Ahrefs, a bootstrapped marketing software company.
- Developed a commercial business around independently crawled web and backlink data.
- Led the development of Yep, with its own search index and a proposed creator revenue-sharing model.

## Latest updates

- **2026-10** — Ahrefs’ current team page lists him as CEO and founder; its website continues to describe the company as bootstrapped.
- **2026-10** — Letaido’s live website features his account of Ahrefs adopting the platform internally for automations and workflows.
- **2025-03** — Ahrefs introduced Brand Radar in its March product updates, extending the business into AI-search visibility.

## Links

- LinkedIn: https://www.linkedin.com/in/dmytrogerasymenko/
- Twitter/X: https://x.com/botsbreeder
- GitHub: https://github.com/botsbreeder

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Profile page: https://yespress.io/dmytro-gerasymenko
Published by YesPress — https://yespress.io
Last updated: 2026-10-15