# Dmitri Lisitski

> Dmitri Lisitski is the co-founder and CEO of Influ2, a New York-based B2B advertising platform that pioneered 'person-based marketing' - reaching named decision-makers inside target accounts rather than anonymous audiences. A serial entrepreneur with more than two decades in online marketing and advertising, he began his career buying media for consumer giants like P&G and Coca-Cola, co-founded the IT services company that became GlobalLogic (later acquired by Hitachi for $9.6B), and holds Executive MBAs from Columbia and London Business School. He founded Influ2 in 2016 after concluding that account-based marketing was the right idea served by imprecise technology.

- **Role:** Co-Founder & CEO at Influ2
- **Organizations:** Influ2, GlobalLogic, Gett, All.biz, United Online Ventures, BonusTec
- **Education:** Executive MBA, Columbia Business School, Executive MBA, London Business School, Cybernetics, Kyiv National University
- **Known for:** Co-founded and leads Influ2, credited with defining the 'person-based marketing' category for B2B, Co-founder of the IT services business that grew into GlobalLogic (later acquired by Hitachi for $9.6B), Raised more than $14M in total funding for Influ2, including an $8M Series A in 2021

## Career timeline

- **early career** — Media buyer in consumer advertising for FMCG brands including P&G, Coca-Cola and McDonald's
- **2006** — Co-founded BonusTec, an IT services company (associated with the business that became GlobalLogic, later acquired by Hitachi for $9.6B)
- **2012-2014** — CEO of United Online Ventures
- **2014-2016** — CEO of All.biz
- **2016** — Attended a Demandbase ABM conference; inspired to build a more precise, person-level marketing platform
- **2016** — Co-founded Influ2, pioneering person-based marketing for B2B
- **2021** — Raised $8M Series A round for Influ2

## Achievements

- Co-founded and leads Influ2, credited with defining the 'person-based marketing' category for B2B
- Co-founder of the IT services business that grew into GlobalLogic (later acquired by Hitachi for $9.6B)
- Raised more than $14M in total funding for Influ2, including an $8M Series A in 2021
- Member of the Forbes Technology Council
- Holds Executive MBAs from both Columbia Business School and London Business School

## Latest updates

- **2025-01** — Featured in a UME UP video interview on the key to successful B2B targeting with Influ2.

## Links

- Website: https://influ2.com
- LinkedIn: http://www.linkedin.com/in/lisitski
- Twitter/X: https://twitter.com/influ2_on
- YouTube: https://www.youtube.com/watch?v=98tJNlnbmHk
- Facebook: https://www.facebook.com/influ2/

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Profile page: https://yespress.io/dmitri-lisitski
Published by YesPress — https://yespress.io
Last updated: 2026-07-17