# DKC

> DKC is a New York-headquartered communications company that combines earned media, public affairs, crisis counsel, original research, paid amplification, social strategy, influencer work, creative production and live experiences. Founded by Dan Klores in 1991 and led by CEO Sean Cassidy, it serves major brands, institutions and cultural properties across six U.S. offices. Its defining move was to stretch beyond the press hit: first through specialist practices and HangarFour, then through a 2024 majority investment from Acceleration Community of Companies that gave clients access to a wider marketing network.

- **Founded:** 1991
- **Headquarters:** New York, United States
- **Founders:** Dan Klores (Founder and chairman)
- **Products:** Earned communications, Owned, shared and paid growth, DKC Analytics, HangarFour, Sector practices
- **Notable:** Built Airbnb's profile from an unfamiliar startup idea into a global category leader, according to DKC's portfolio., Generated more than 5,000 pre-orders and over 1.6 billion media impressions for the Dyson Supersonic launch, according to DKC., Ranked among the top 10 U.S. independent PR agencies in reporting cited around the 2024 ACC transaction.

## Products & services

- **Earned communications** — Brand narratives, launches, ongoing media relations, executive thought leadership, crisis planning, awards, speeches, influencer programs and media training.
- **Owned, shared and paid growth** — AI-search optimization, SEO and SEM, reputation management, social targeting, affiliate marketing, paid digital media, content and measurement.
- **DKC Analytics** — Polling, market research, customer segmentation, brand-health analysis and AI visibility products including AIME and Definity.
- **HangarFour** — Integrated creative, influencer marketing, social management, branded content, design and experiential production.
- **Sector practices** — Specialist counsel in entertainment, sports, lifestyle, health and wellness, public affairs, multicultural marketing and crisis communications.
- **DKC Impact** — Pro-bono communications and digital support for small nonprofit organizations.

## Achievements

- Built Airbnb's profile from an unfamiliar startup idea into a global category leader, according to DKC's portfolio.
- Generated more than 5,000 pre-orders and over 1.6 billion media impressions for the Dyson Supersonic launch, according to DKC.
- Ranked among the top 10 U.S. independent PR agencies in reporting cited around the 2024 ACC transaction.
- Ranked No. 12 on Observer's 2024 PR Power List.
- Expanded from New York to offices in Los Angeles, San Francisco, Atlanta, Washington, D.C. and Miami.
- Created specialist offerings including DKC Analytics, DKCulture, DKC Campus and DKC Impact.

## Latest updates

- **2026-05** — Published a new Gen Alpha report focused on spending, streaming, digital wallets and the cohort's influence on family decisions.
- **2025-08** — DKC's survey of 1,000 U.S. parents found that Gen Alpha influenced 42% of household spending and controlled an estimated $101 billion in annual direct spending.
- **2025-01** — Featured campaign work expanded to include TikTok's Black Voices to Watch, the film Nickel Boys, Smash Kitchen and continuing assignments across sports, culture and consumer brands.
- **2024-09** — Acceleration Community of Companies acquired a majority stake; Sean Cassidy became CEO and Matthew Traub became president. Financial terms were not disclosed.

## Links

- Website: https://dkcnews.com/
- LinkedIn: https://www.linkedin.com/company/dkc
- Twitter/X: https://x.com/dkcnews
- Instagram: https://www.instagram.com/dkcnews/
- Facebook: https://www.facebook.com/dkcnews.fb

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Profile page: https://yespress.io/dkc
Published by YesPress — https://yespress.io
Last updated: 2026-09-24